Nielsen Spotlights Three Consumer Groups
> Which consumer groups do you have in your sights? These recent statistics from Nielsen caught our eye and piqued our interest. What do these numbers mean to you? Boomers are a growing sweet spot Baby boomers, Americans born between 1946 and 1964, are approaching the 100 million mark and are rapidly growing out of Read more…
Filed under: Marketing Trends
Brands Celebrate Anniversaries & Connect With Consumers
Call it “comfort marketing.” Advertisers pull out their campaigns of old to connect with consumers today. Multiple brands are pulling out the stops to celebrate anniversaries this year with online ads and social media, as well as campaigns in traditional media like television, print and outdoor. Consumers get to join the party via giveaways, Read more…
Filed under: Marketing Trends
Twitter 2012 Statistics
Filed under: Marketing Trends
You Tube 2012 Statistics
Get the Social Media Picture at Customer Insight Group.
Filed under: Marketing Trends
BY THE NUMBERS: Recent Stats That Caught Our Eye
These recent statistics caught our eye. What do these numbers say to you? Look Who’s Younger & More Affluent The average age of a digital newspaper reader is 44 (compared to average age of a print reader of 51) and are 22% more likely to have a college or post-graduate degree than print readers. Also Read more…
Filed under: Marketing Trends
Using Social Media to Build a Personal Brand
Building a Brand Through Social Media Social Media has become an important part of today’s society. Almost every person and company has a presence on a social media site such as Facebook or Twitter which is why it ‘s important to know the best ways to build your personal brand through social media. Using social Read more…
Filed under: Marketing Trends
Delivering Online Customer Experience Across Customer Touch Points
I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience, the Read more…
Filed under: CRM, Customer Experience Management, Internet Marketing, Marketing Trends, Social Media Marketing
Location Based Advertising Important Part of Marketing Mix
Usually, the marketer could only deliver their information to bunch of audience and hope that their target could be exposed by the message. But now, the cutting edge technology could offer them an opportunity to deliver marketer-controlled information customized for recipients’ geographic positions directly to users’ mobile devices, they would believe it an great leap Read more…
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing
Mobile Marketing: Changes in Consumer Behavior
With recent advancements in technology, many changes have impacted the traditional approach to marketing. One of the greatest impacts has occurred in the world of digital marketing, specifically with mobile devices. In today’s fast-paced market, phone companies and service providers have been competing for market share and everything is up for grabs. According to the Read more…
Filed under: Marketing Trends, Mobile Marketing
TwitterMom Seal of Approval Launched this Week
Popular website “TwitterMom.com” has launched a Seal of Approval that can be awarded to products that meet their rigorous standards. Each product is tested in-home by over 25 Moms (members of the site) and put to daily household tasks that test the limits of the domestic product. This is a great example of consumers helping Read more…
Filed under: Facebook, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing