Nielsen Spotlights Three Consumer Groups
> Which consumer groups do you have in your sights? These recent statistics from Nielsen caught our eye and piqued our interest. What do these numbers mean to you? Boomers are a growing sweet spot Baby boomers, Americans born between 1946 and 1964, are approaching the 100 million mark and are rapidly growing out of Read more…
Filed under: Marketing Trends
Brands Celebrate Anniversaries & Connect With Consumers
Call it “comfort marketing.” Advertisers pull out their campaigns of old to connect with consumers today. Multiple brands are pulling out the stops to celebrate anniversaries this year with online ads and social media, as well as campaigns in traditional media like television, print and outdoor. Consumers get to join the party via giveaways, Read more…
Filed under: Marketing Trends
Homeless Hotspots by Megan Vucasovich
SXSW: Homeless Hotspots An advertising agency initiated a protocol campaign called Homeless Hotspots where 13 homeless participants were enabled to be mobile hotspots for those in need of Internet whilst attending the South by Southwest festival in Austin, TX. The participants were given $20 a day and were allowed to keep all donations for the Read more…
Filed under: Marketing Trends
How Marketers can Reach the Women
This week Advertising Age published a white paper on women and technology, the result of a partnership with JWT. Research conducted for the report found that one in five American women uses a smartphone when shopping, primarily to connect with her social circle. Women predominantly seek out opinions from friends and family, much more so Read more…
Filed under: Marketing Trends
Twitter 2012 Statistics
Filed under: Marketing Trends
You Tube 2012 Statistics
Get the Social Media Picture at Customer Insight Group.
Filed under: Marketing Trends
Spotify’s Post-Trial Plan May Get Spotty Response
With Swedish Spotify’s unlimited music streaming going up in smoke next week for early adopters in the US, the company is sure to see its user base numbers dwindle. The company plans to offer users two different unlimited listening subscriptions at differing price points of $4.99 and $9.99; with the latter offering users the ability Read more…
Filed under: Marketing Trends
BY THE NUMBERS: Recent Stats That Caught Our Eye
These recent statistics caught our eye. What do these numbers say to you? Look Who’s Younger & More Affluent The average age of a digital newspaper reader is 44 (compared to average age of a print reader of 51) and are 22% more likely to have a college or post-graduate degree than print readers. Also Read more…
Filed under: Marketing Trends
Using Social Media to Build a Personal Brand
Building a Brand Through Social Media Social Media has become an important part of today’s society. Almost every person and company has a presence on a social media site such as Facebook or Twitter which is why it ‘s important to know the best ways to build your personal brand through social media. Using social Read more…
Filed under: Marketing Trends
Delivering Online Customer Experience Across Customer Touch Points
I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience, the Read more…
Filed under: CRM, Customer Experience Management, Internet Marketing, Marketing Trends, Social Media Marketing