2021 Digital Marketing Benchmarks
At Customer Insight Group, many of our clients are asking the same questions many of you are: What now? How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…
Filed under: Marketing Library, Marketing Trends
Consumer Shopping Habits in the UK
Consumer behavior has always been one of the major factors that marketers consider when trying to sell goods and services. It pays to know your customer so an effective strategy can be planned to achieve expected returns. And for each nationality around the world, buying habits differ due to a number of factors like age, Read more…
Filed under: Marketing Trends
Marketers’ Top Investment Priorities for 2017
Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…
Filed under: Marketing Trends
The Ultimate Cheat Sheet On Marketing To Millennials
How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…
Filed under: Marketing Trends
Retail Consumers Prefer to Buy Offline Versus Online
Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…
Filed under: Breaking News, Customer Experience Management, Marketing Trends
Consumers Demand New Payment Technology
Global Retail Study Reveals Consumer Demand for New Ways to Pay Shoppers around the world are demanding their retail experience is transformed, a study by MasterCard has revealed on the eve of this year’s World Retail Congress. Retailers are under increasing pressure to adopt new payment technologies, as shoppers demand simpler and more innovative ways to Read more…
Filed under: Marketing Trends
Content is Still King in 2015 – Updated Strategies to Rule Online
Ever wonder where the phrase “Content is King” originated? Almost two decades ago in the beginning of January 1996, the almighty computer king himself, Mr. Bill Gates wrote an article by the same name. In this piece, he predicted, “Content is where I expect much of the real money will be made on the Internet, Read more…
Filed under: Marketing Trends, Online Marketing
Personalization Improves Customer Conversion Ratios
Giving customers or prospects the best experience possible is an age-old business goal. By facilitating more relevant, personalized direct marketing and customer interaction, advances in technology are allowing us to get closer to realizing that ambition than ever before. Personalization has a tremendous impact on customer acquisition by improving customer conversion ratios. It also improves Read more…
Filed under: Marketing Trends
Study: Two-thirds of top CEOs Don’t Use Social Media
Sixty-eight percent of America’s top 500 corporate leaders have no presence on any social network, according to a Domo/CEO.com study. Just a few dozen top CEOs are active on Twitter or Facebook, although 140 now use LinkedIn. “LinkedIn remains the one social media platform that is actually more popular with CEOs than the general public,” Read more…
Filed under: Marketing Trends
Dairy Queen Tests NFC-enabled Loyalty Program
[Source: Target Marketing] Challenge: Acquire loyalty program members.Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he Read more…
Filed under: Marketing Trends