Walgreens Balance Rewards Card Integrates with Apple Pay
Apple Pay Capabilities Added to Walgreens Loyalty Program Walgreens Balance® Rewards members can now seamlessly use their account through Apple Pay – without separately scanning a Balance Rewards card or barcode. More than 85 million active Balance Rewards members will have the ability to earn and redeem loyalty points via Apple Pay, the easy, secure Read more…
Filed under: Loyalty Marketing
Retail Catalog App Sees Boost With Loyalty Program
Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the Read more…
Filed under: Loyalty Marketing
Safeway’s New “Just For U” Program Drives Customer Loyalty Through Internet and Mobile
Matt Windemuller: Before the “Just For You” program, Safeway’s ability to drive customer loyalty was pretty mediocre. Previously, Safeway was only able to drive customer loyalty through the Safeway Club Card, which allows the consumer to use the card (or associated phone number) to obtain special offers seen in the store throughout the isles. The Read more…
Filed under: Loyalty Marketing
Grocery Stores Stock Up on Loyalty
As consumers, we’re there every week, sometimes even more often that that, getting our gallon of milk, loaf of bread and all the other things that we need to stock the pantry. And while some might think that grocers have it relatively easy when it comes to keeping loyal customers, the fact is, the battle Read more…
Filed under: Loyalty Marketing
Nature Valley Connects With Content
Nature Valley granola bars, introduced by General Mills in 1975, is telling consumers to take a hike, but in a good way. Inspired by Google Street View, which uses images from a 360-degree camera to provide pedestrian-level views of cities worldwide, the company is introducing a Web site called Nature Valley Trail View. The site Read more…
Filed under: Loyalty Marketing
BY THE NUMBERS: “Likes” Equal Loyalty
These recent statistics caught our eye. Where does your brand stand on wielding the power of social media? A recent report titled The Social Brand Experiencereleased by the CMO Council had some interesting findings that shed light on what consumers think versus what marketers think consumers think. The survey involved 132 senior marketers and more Read more…
Filed under: Loyalty Marketing
Citibank Links Social Sharing to Rewards Program
Mom always said it was nice to share. And now it can even pay off for Citibank’s reward members and their friends. For the first time ever, Citi ThankYou Rewards Members can share their ThankYou Points to get even bigger rewards with their fellow Facebook friends. Members can pool points for gifts, charitable donations or Read more…
Filed under: Loyalty Marketing
InterContinental Hotels Group Rewards Tweeters
nterContinental Hotels Group’s Priority Club Rewards has launched more ways of earning points. US residents can now win points by following @IHG_Deals on Twitter during July. Throughout the month, followers re-tweet the #packpoints messages for a chance to win thousands of rewards points per day. And while consumers can still earn Priority Club points for Read more…
Filed under: Loyalty Marketing
Superior Customer Experience is King in Down Economy
When I read this article, I was heartened to hear that high-end designer store employees are becoming more dedicated to providing every shopper with personal service, helping them find the right products to meet their needs and preferences. Friendly, thoughtful suggestions, and consistent service will leave customers with a lasting impression — a superb customer Read more…
Filed under: Loyalty Marketing