Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

The New Online Product Reviews

Online product reviews have grown into a very valued resource. In the first steps of decision making, most people would consider those in their inner circle as the first resource to go to when researching information for a product. Therefore, there is no surprise in the developing world of social media that people are turning Read more…

Next Level Digital Spit

As the free world plunges deeper and deeper into cyberspace, the up and coming generation has no idea how difficult it was to find your favorite song by fast-forwarding and rewinding your cassette. Some of them don’t even know the frustration of $17.00 CD that “skipped”. Lucky them. While their is undoubtedly an enormous decline Read more…

Groupon is Taking Over!

How Does Groupon Work If you haven’t heard of the term, “Groupon” yet, it’s time for you to get on board with over already 5 million existing subscribers! Groupon is one of the best ideas yet. Groupon.com offers deals in major cities as well as increasingly smaller cities across the United States. On top of the Read more…

How Collective Buying is Taking Off on an Online Updraft

Although the idea of collective buying is not a new idea, The article, How “Collective Buying is Taking Off on an Online Updraft” describes why collective buying is gaining so much momentum and seeing such success in the digital marketplace today. It also discusses this e-model’s influence on the Solar Industry. The collective (group) buying Read more…

Delivering Online Customer Experience Across Customer Touch Points

I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience, the Read more…

Social Media Marketing: Overtone

Have you ever thought about what social media has done for collecting customer information? Well, Overtone has not only thought of it, but perfected hoe to gather information from these social media sites in order to give companies better customer feedback and create a communication base for both consumers and companies. Now, that’s a lot Read more…

Location Based Advertising Important Part of Marketing Mix

Usually, the marketer could only deliver their information to bunch of audience and hope that their target could be exposed by the message. But now, the cutting edge technology could offer them an opportunity to deliver marketer-controlled information customized for recipients’ geographic positions directly to users’ mobile devices, they would believe it an great leap Read more…

TwitterMom Seal of Approval Launched this Week

Popular website “TwitterMom.com” has launched a Seal of Approval that can be awarded to products that meet their rigorous standards. Each product is tested in-home by over 25 Moms (members of the site) and put to daily household tasks that test the limits of the domestic product. This is a great example of consumers helping Read more…

25% Shoppers Abandoning Purchases at Check-out

Penny-pinching Americans are getting cold feet at the checkout — thinking twice about spending and ditching items before they’re rung up. Burt P. Flickinger III, a retail consultant, estimates that in 25 percent of shoppers’ trips to the store, they’re ditching at least one item. In the recession of the early 1990s, it was 15 Read more…

How to Leverage Social Media for Business

Yesterday at DM Days, I moderated the session, The Convergence of Direct Response and Social Media. During the session we shared with marketers how to use social media to: Connect to customers in new ways Stimulate interest in your company’s brand Turn passionate customers into brand advocates Deliver interactive services to your customers As you Read more…