A Comprehensive Branding Guide for Businesses
A branding guide, also called a brand’s style guide, is a rulebook containing instructions on how to present a brand to the world. It includes everything from the brand’s vision to its voice. As a critical business document, it ensures clarity and consistency at every level of brand communication. it’s important for customers to experience Read more…
Filed under: Integrated Marketing, Marketing Library
Effective Ways To Improve Your Restaurants Customer Engagement
As a restaurant, it’s crucial to improve the way your customer is engaging and experiencing the business. The experience your customers have when dining at your restaurant will influence how likely they are to return. When it comes to tools, there are plenty out there that can help build your customer’s engagement to the brand. Read more…
Filed under: Integrated Marketing, Marketing Library
Expand Your Marketing Strategy Beyond Social Media
As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to Read more…
Filed under: Integrated Marketing, Marketing Library, Uncategorized
Hyundia Promotes Prime Now. Drive Now With Integrated Digital Campaign
Hyundi Used An Integrated Digital To Promote the Prime Now. Drive Now Program Hyundai Motor America, in collaboration with Amazon, announces a limited-time, first-to-market on-demand vehicle test drive program, “Prime Now. Drive Now.,” in which prospective buyers in the Los Angeles/Orange County areas can book 2017 Hyundai Elantra test drives at the location of their Read more…
Filed under: Integrated Marketing
Content Marketing Stats to Justify Your Efforts
We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond. Content Marketing Stats You Need to Know about Customers and Content Because 61% of consumers say they feel better about a company that delivers Read more…
Filed under: Integrated Marketing
L’Oreal’s Virtual Makeup App
L’Oreal Paris is releasing Makeup Genius, an app that allows you to try on 300 color cosmetics from its virtual shelves by turning your iPhone or iPad camera into a make-up mirror. By using a snapshot of your face taken on your smartphone or iPad, and carefully applying your selected shadow, rouge or lipstick in Read more…
Filed under: Integrated Marketing
Turning Big Data Into Action
Every second, businesses and organizations are gathering data. Not just a little data — a LOT of data. A veritable wealth of data that paints not just a picture of their customers, but a picture of their business, their future and their processes. From click-throughs to social media posts to surveys, healthcare tests, stock trades Read more…
Filed under: Integrated Marketing
What is QuiBids?
QuiBids is an online store that is known as “eBay with a twist”. QuiBids is a store that took a framework from other known websites that are similar such as eBay, and Craigslist. There are many important pieces of differentiation for QuiBids that help separate itself from other similar companies. One aspect of QuiBids that Read more…
Filed under: Integrated Marketing
The Next Big Thing: Omni-Channel Marketing
Just when you thought you were getting a handle on social media, an all-new, holistic marketing trend is about to rock your world. Say hello to omni-channel marketing. You probably already understand the basic concept of multi-channel marketing. Now, just think of omni-channel marketing as upgrading your multi-channel customer experience so that the channels blur Read more…
Filed under: Integrated Marketing
Are You Ready to “Up Your Digital Game”?
Who doesn’t want to improve upon their digital strategy and execution? Pretty much every marketer out there would like to say that they’ve raised their own bar. Sallie Burnett, President of Customer Insight Group, understands that feeling all too well, which is why she recently shared her expertise and insight at the first Digital Marketing Read more…
Filed under: Integrated Marketing