Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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Nutella Finds Succes With Facebook Ads

Facebook Ads Work Better than TV Advertising Nutella really knows how to spread it thick. At least when it comes to effective Facebook advertising. The company, which sells chocolate hazelnut spread, combined Facebook ads with TV spots and other paid channels in Germany this last holiday season. The result? Nutella attributes 15 percent of sales Read more…

Has Timeline Increased Engagement on Facebook?

[eMarkerter, 4/25/12] While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at 15 brand pages that Read more…

How AMEX Created a Successful Facebook Campaign

[MarketingProfs, 1/25/12] Marketers place much emphasis on the Facebook “Like” these days. More often than not, those resources suggest running contests and giveaways to motivate that kind of click behavior. The truth is, Facebook contests work—but they can also work harder. They can do more than attract fans or motivate them to interact on your Read more…

Facebook 2012 Statistics

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Which Brands Score High in Their Facebook Relationship Quality?

Ah, if only we had the ability to score our personal relationships by a set of analytics. But fear not, brands can quantify their Facebook relationships by Fathom Analytics’ new Relationship Quality Index (RQI). And while Fathom offers up one way to equate your branding efforts with a measurable number, it also serves as an Read more…

IKEA Rewards Facebook Fans Who BYOF

Mark your calendars IKEA fans, because January 14 will be one special day when you BYOF (Bring Your Own Friends) to your nearest Ikea store. The goal of BYOF is to reward the retailer’s loyal customers and their friends with special perks and giveaways. We give Ikea a big thumbs up in using social mediachannels Read more…

Target’s Facebook Engagement Beating Kohl’s By 7X

When it comes to Facebook engagement before Black Friday, Target has been kicking the turkey stuffing out of Kohl’s. For the new catch-all engagement rate called “talking about this,” Target is currently charting at 665,000 to Kohl’s 93,000. Those Facebook numbers reflect activity generated by the brands since Sunday night. The brands have roughly equal Read more…

3 Rules for Being “Like”-Minded on Facebook

We all know as marketers that there is far more to a successful social media campaign then simply garnering an impressive number of fans “liking” your page. But there is still something to be said about utilizing your “Like” strategy to help establish long-term customer relationships. Here we present three best practices to keep your Read more…

PBS Takes Pledge Drive to Facebook

The classic public television pledge drive takes a social media turn when PBS recently ran a Facebook “Like Drive” that rewarded fans for helping promote some of PBS’ most beloved people and shows. Every day, when the number of “Likes” goal was reached, PBS unlocked exclusive video clips on Facebook. Fans “liked” the PBS page Read more…

Heinz Ketchup Creates a New Anticipation Via Facebook

Need a great example of how a company is using social media to speak to its fans with an inside scoop? Look no further than Heinz Ketchup. In an effort to create anticipatory buzz for its new ketchup variety, Heinz will initially limit its availability — Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic Read more…