Customer Insight Group Loyalty Blog

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Facebook Rolls Out Retargeting Capabilities

Back in October, Facebook previewed new Custom Audiences capabilities designed to reach people who’ve visited a website or mobile app. On Tuesday, the social network said it was rolling out the expanded features of Custom Audiences to all advertisers. For instance, a travel website with the remarketing pixel could use Custom Audiences to reach a Read more…

Facebook Brand Fans Are Super Consumers

It is important to understand fundamental behavioral differences between Facebook fans and non-fans. For example, fans are much more active in social media, with two-thirds of brand fans also being a fan of more than 10 brand pages at any given time. Conversely, almost two-thirds of brand users that are non-fans have fanned 10 or Read more…

Facebook User Engagement – Weekdays vs. Weekends

According to a new study from Socialbakers, brands are less likely to post on Facebook on the weekend. The study looked at almost 2.9 million Facebook posts from 23,000 brand pages and the percentage of posts that were created on each day of the week, then looked at each day’s engagement rate. Starting with the Read more…

Facebook Frenzy Infographic

Get the Social Media Picture at Customer Insight Group.

Facebook Trends Infographic

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Who’s Doing Facebook Right?

  The social media goliath that is Facebook has been dominating marketers priority lists and brands have been wielding their presence there long enough that there are several standouts that are worthy of showing off their good work. The idea here is that while everybody may be on Facebook, these brands are using Facebook strategically Read more…

HIGH FIVE: Facebook Campaigns of Note

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…

Hello Kitty Reaches 10 Million Facebook Fans

[AllFacebook, 8/13/12] Hello Kitty has just announced that she now has 10 million Facebook friends! To celebrate, she is sharing some small gifts to show her appreciation including Facebook profile photos, timeline cover photos, and desktop wallpaper. It’s no surprise that 93% of Hello Kitty’s Facebook ‘likes’ are from females. It has taken since 2009 Read more…

Uncovering the Facebook Factor

With over 800 million active users, Facebook has firmly entrenched itself as a social media powerhouse. So it’s no surprise that brands are trying to dissect, quantify and measure how Facebook can unlock valuable customer components, likeloyalty and share of wallet. A recent report from Forrester Research* took four prominent brands — Best Buy, Coca-Cola, Read more…

HIGH FIVE! Our Favorite Top 5 Facebook Cover Photos

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…