Customer Insight Group Loyalty Blog

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Movable Ink…Breathe Life Into Your Emails

Movable Ink is a company working on the cutting edge of improving the relevance and timeliness of email marketing. How you ask? Very simply, by inserting live-updating and device-specific content into emails. Every time an email is opened, Movable Ink serves live content based on the current time, the recipient’s location, and/or the social context Read more…

5 Tips for Using E-mail Marketing to Boost Your Business

In a blog post by Wendy Kenney, best practices of e-mail marketing are discussed. She states that the number one objective for e-mail marketing is growth and subscriber retention. E-mail marketing builds better relationships with more prospects. In order to be most effective, Wendy says to follow the 5 B’s. The first is be customized Read more…

Opinions….Companies lack in Email Marketing

Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed in using technology as a benchmark to get closer to their customers. When data reveals -for example only “38% remove inactive contacts” and only “36% try Read more…

Shifts in Email Marketing?

Are emails as relevant as they once were before the rise of social media and smartphones? How can emails compete with newer, more innovative forms of media? Are younger people less likely to read emails regularly? These are all questions that marketers may be concerned about as new digital devices and services are changing online Read more…

Email Delivery Rates Increased to 95%, Open Rate Declined

Email open rates declined to an average of 17% last year, down from 26% in 2009, according to report by Harte-Hanks. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical in dustries. The study indicates that: Delivery rates increased to 95% last year, up from 93% Read more…

Permission-based Email Makes Shoppers More Likely to Buy

I wasn’t surprised by the results of the ROI Research, of Lancaster, PA, conducted on Epsilon’s behalf that showed that receipts of permission-based email makes shoppers more likely to do business with a retailer, in addition to generating a more favorable opinion of the retailer and even a stronger sense of loyalty to the retailer’s Read more…

Coupons Increase Email Click Rates and Revenue

According to a coupon trends study by Experian Marketing Services, 70% of coupon based e-mail campaigns have higher open and click rates than other mailing sent by the same brands. The study, entitled ‘The coupon report: Benchmark data and analysis for email marketers’, included the following findings: E-mail coupons available for online redemption provide a Read more…

How to Improve Email Results

E-mail marketing can be so easy to do that many retailers adopt a set-it-and-forget-it mentality. But with so many retailers failing to execute most of the basics of e-mail marketing, that’s a huge mistake. Among the failures that recent e-mail studies and surveys have uncovered: 35% of retailers in the Internet Retailer Top 500 Guide Read more…

Email Delivers Higher ROI

E-Consultancy and Adestra just released the study, 2009 Email Marketing Census. The study included 560 company email marketers and 289 supplier respondents (agencies providing email services). The study identified some strengths and opportunities for marketers to optimize the results of their campaigns. The study suggests that email has become a crucial marketing technique during the Read more…

Email Performance Stable; Click Rates Rise in Q3 2008

Epsilon released its Q3 2008 U.S. Email Trends and Benchmarks Results compiled from aggregate data from the more than 6.2 billion emails sent by Epsilon in July, August and September 2008, across multiple industries and more than 200 clients. Survey Highlights: Open rates remained consistent over the past year ranging between 19-21%. Click rates rose Read more…