Customer Insight Group Loyalty Blog

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    Hot Topics

BY THE NUMBERS: Social Media Redefines Our Relationship With Food

  Move over mom. It looks like social media may be replacing you as our go-to resource for all things cooking-related. These interesting findings from a newly released study calledClicks & Cravings: The Impact of Social Technology on Food Culture caught our eye. What do you think about how social media is making an impact Read more…

Trust: The Ultimate Metric of Customer Engagement

As companies, we constantly look for ways to acquire new customers, boost average spend, capture greater share of wallet, and the list goes on. Ultimately, though isn’t our fundamental quest to garner trust from our customers? Because with trust comes loyalty, affinity and advocacy. And that is the greatest measurement of all. Now thanks to Read more…

Dynamic Design and Personalization of the Web Experiences

What Dynamic Personalization is? Simply, Dynamic Personalization means the web dynamically provides the personalized information to each visitor. Personalization- Do Customization Personalization means customize things, e.g. information, service, product, etc. for customers. Each customer has his/her unique favor and demand but he/she has one thing in common: do not want waste time to pay attention Read more…

Embracing Customer Experience Management: Tale of Two Vendors

If 2011 is really about customer experience management, as Forrester suggests, it shouldn’t surprise you that many vendors are focused on it as well. From Oracle toAdobe, everyone seems to be getting in on the action. Get ready to see more customer engagement systems in the vendor scape. This week, two well-known vendors released partnerships Read more…

Delivering Online Customer Experience Across Customer Touch Points

I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience, the Read more…