Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

How to Create an Ideal Customer Profile

You can create the ideal customer profile and develop a system to audit those profiles. Without a doubt, the most challenging question we have to answer every day is who we should be selling to. If we get this wrong, then everything becomes difficult for us. This article will show you the proper steps you can take Read more…

Tips for Maintaining a Good Work Culture

Having a good work culture in your office helps attract new employees, retain talented people, and ultimately earn more profit. Every company has a shared set of values, beliefs, and principles that run for the organization, and this amalgamation of values and ideas makes a culture within the organization. The productivity of the employees depends Read more…

Tips To Create An Effective Customer Training Program

As a service provider, delivering high-quality service is not your only goal. You are also responsible for educating your customers on how to derive maximum satisfaction by using your product and service. This is called customer training. It is a process of educating your customers about the product, its features, benefits, and usage. It involves Read more…

Survey: Small Business Priorities for 2017

Attracting and Retaining Clients Top Priority for Small Businesses As a small business plan for 2017, attracting and retaining clients is at the top of their list. A recent survey conducted by GetApp reveals 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business. With small business uncertainty Read more…

Timberland Blends Physical and Digital Customer Experiences

With Timberland’s Connected Store Customers Will Be Able to Digitally and Socially Engage With Every Product In Stores Timberland, one of the world’s leading outdoor lifestyle brands, recently introduced tablets and digital installations that help customers learn more about its products at it’s Herald Square store in New York City. Through the use of customer-facing Read more…

Retail Consumers Prefer to Buy Offline Versus Online

Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…

Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

Nissan Launches “Keep Summer Rolling Service Sweepstakes”

Nissan launched its 7th annual Nissan Keep Summer Rolling Service Sweepstakes®. The goal of the campaign is to deliver a unique experience to Nissan customers and inject some fun into an errand often considered a chore, with prizes including the chance to win one of three new Nissan vehicles. “Vehicle maintenance rarely tops the list Read more…

Brooks Brothers Focuses on Refining Content & Experience

Brooks Brothers Uses Social Media Within Their Overall Digital Strategy. It looks like their focus remains on investing in tools and testing to improve the online shopping experience for customers and prospects, and ultimately, to increase sales. Brooks Brothers’ executive vice president of direct and omnichannel, Ken Seiff, spoke at the Adobe Digital Marketing Symposium Read more…

Dynamic design and personalization of web experience

What is dynamic design and web personalization? A dynamic design and web personalization is delivering different and unique content to each individual customer based on the customer’s interests. So when you go to the web site, you will feel like this is a site just for you. The old personalization form often includes relatively “wide” Read more…