Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight
Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…
Filed under: Breaking News, Marketing Library
U.S. Brands Join the Fight Against COVID-19
As the number of cases in the United States continues to grow, hospitals’ demand for personal protective equipment (PPE), hand sanitizers, and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies to halt Read more…
Filed under: Breaking News
How Brands Are Taking a Stand On Social Issues
Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…
Filed under: Breaking News
Consumer Use of Health Apps and Wearables Doubled in Past 2 Years
The number of U.S. consumers who use wearables and mobile apps for managing their health has doubled in the past two years, according to the results of a survey by Accenture. Specifically, the number of consumers who use mobile health apps increased from 16 percent in 2014 to 33 percent today, and the number of Read more…
Filed under: Breaking News
Taco Bell’s #TacoEmojiEngin Social Media Campaign
Taco Bell has launched a social marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture Read more…
Filed under: Breaking News
Retail Consumers Prefer to Buy Offline Versus Online
Bricks and Mortar Stores are the Preferred Purchase Destination for U.S. Shoppers While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption. Based on a survey of Read more…
Filed under: Breaking News, Customer Experience Management, Marketing Trends
Latest Digital Marketing News: Off Broadway Shoes Adds Sparkle to Social Media
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research, and news we found share-worthy. WHY IS THE STARBUCKS MOBILE PAYMENT APP SO SUCCESSFUL? On a nice spring day early in 2009, Starbucks launched its mobile card app in 16 stores. It was so successful it rapidly expanded the program nationwide by Read more…
Filed under: Breaking News
Digital Marketing News: Nordstrom Using Technology to Drive Growth
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. CUSTOMERS USE THE WEB TO RESERVE CLOTHES AT GAP AND BANANA REPUBLIC STORES Shoppers can hold up to five pieces of merchandise at U.S. stores until closing the next day without any obligation to make a purchase. Read more…
Filed under: Breaking News
Latest Digital Marketing News: Banana Republic Test Pinterest Ads
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. BANANA REPUBLIC TEST PINTEREST ADS The social network says it is working with online retailers such as Banana Republic, Lululemon, Athletica Inc., and Target Corp., as well as brands such as Ziploc, to test how its users Read more…
Filed under: Breaking News
Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…
Filed under: Breaking News