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What Are The Advantages and Disadvantages of Using Influencer Marketing

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin And influencer marketing can give you just that. But only if employed right! Today, companies aim to communicate with consumers in the most creative manner imaginable. One of them has become influencer marketing.  As a now well-known unique marketing Read more…

6 Content Marketing Tips to Improve Results

What is Content Marketing? Before discussing the basics of successful content marketing, I want to define precisely what we are talking about so we have a common starting point. So what is content marketing? The Content Marketing Institute defines content marketing as: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent Read more…

5 Important Benefits Of eLearning For Students

We are far from the amateur online course with shady credits and certificates. Thanks to the fact that many universities and reputable institutions have opened up their online door to the world, an average student can enjoy almost the same quality of education both online and in person. The successful spread of electronic learning or Read more…

The 6 Best Marketing and Social Media Apps for Students

Selling yourself as a brand that’s what’s trending in 2022. Everything and everyone is a brand. One thing no one prepares you for in your student life is the amount of work it takes to maintain your social media profiles efficiently. You are constantly drowning in homework and tests, all while trying to maintain a Read more…

Data Quality Definition and Examples

Data quality is an essential concept in data management. It refers to the accuracy, completeness, and timeliness of data. Data quality is often assessed using quality measures, which are metrics that quantify data quality. Data quality is essential for businesses to make informed decisions and drive efficiencies. Poor data quality can result in wrong choices, Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, marketers have seen one of the most significant changes in how consumers research products and brands. The Global State of Digital 2022 report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

A Simple Explanation of ANOVA Tests

Data management is a crucial part of business strategy in the 21st century. The ability to have a real-time assessment of insights and accuracy within the formulas being used allows businesses to test scenarios before they unfold. One of these formulas is the analysis of variance, better known as ANOVA. This statistical formula compares variances Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Why Email Marketing Still Matters in 2022

Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium, or large, social media provides several benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Brand’s Awareness Read more…