• Category

    Category

Innovative Loyalty Program — O2’s Priority

Innovative Loyalty Program Ideas O2 loyalty program is segmented into two parts: O2 Rewards and Priority. O2 Rewards: Pay As You Go customers get you 5% or 10% back every 3 months when they top-up their mobile phone. Customers can redeem the rewards as extra airtime credit or save them for money off all tickets Read more…

Dr Max’s Loyalty Program Key Differentiator

Best in Class Retail Loyalty Program Company Overview: Dr. Max is one of the biggest retail pharmacy chains in CEE. It is a market leader in the Czech Republic and Slovakia, and one of the biggest chains in Poland. It operates almost 1000 pharmacies in the chain and serves more than 210,000 customers daily. Market: Central and Eastern Europe Read more…

North Face VIPeak Loyalty Program Heightens Brand Loyalty

Loyalty Program Goals: North Face’s direct to consumer business, comprising both its physical retail and e-commerce arms, was growing steadily year-on-year. This growth led the company to focus on enhancing direct customer engagement via a loyalty program, VIPeak. The program was designed to improve the company’s insight into its customers, create long-term engagement by more closely Read more…

Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

What is Loyalty Marketing?

Definition of Loyalty Marketing Loyalty marketing is the discipline of identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationships. Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of Read more…

Starbucks Mobile Pay and Customer Loyalty Pays Off

Starbucks Mobile Pay Technology Takes Rewards Program to Gold Level Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and their loyalty program as a way to help insulate Starbucks from the Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

How Do You Define Customer Loyalty?

Loyalty is a concept we use in our lives to determine our relationships’ strength. In business, loyalty relates to the relationship between organization and customer base. Loyalty is more than how much the customer likes a brand, instead, it is a concept which businesses can use to increase profitability and gain more customers when managed Read more…

What is Customer Retention?

Definition of Customer Retention Customer retention is defined as the ability of a business or brand to retain customers over a certain amount of time. Because it is such an integral aspect of a successful business, customer retention can also refer to the set of activities, strategies, and actions designed at retaining customers. These customer Read more…

What Are Loyalty Card Programs?

Definition of a Loyalty Card A loyalty card is any physical object that a consumer uses or scans to take advantage of a business’s loyalty program. They typically resemble plastic credit or debit cards but can even be keychain attachments, paper cards or stickers. Modernized loyalty cards often have a magnetic stripe or barcode that Read more…