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Caesars Updates Player Rewards Program

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…

Penn State East Coast Subs Announces New Loyalty App

Penn Station East Coast Subs, a quick service restaurant known for its grilled, made-to-order sub sandwiches, has updated its mobile app, changing the loyalty program from a “surprise and delight” model to a rewards bank. Related Article: 6 Quick Tips to Increase Loyalty Program Participation In the new loyalty program, customers will receive one lemon Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Key Strategies to Promote Your Loyalty Program Run Enrollment Drives: Read more…

Bebe Announces New Online Store and Loyalty Program

Bebe® unveiled its the new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com website. In 2017, bebe closed all of its brick-and-mortar stores to focus solely on offering its products online.  Related Article: Nordstrom Announces New Loyalty Program The rollout of the new online shopping experience is the latest move in its evolving e-commerce strategy, focused on Read more…

TravelCenters of America Updates Drivers Loyalty Program —UltraONE

TravelCenters of America LLC, operator of the TA®, TA Express and Petro Stopping Centers® brands has unveiled a new, improved UltraONE® loyalty program. The revamped loyalty program gives new benefits and increased flexibility to TravelCenters’ most loyal customers with two ways to earn more rewards. Related Article: Time to Shine: Revamping Your Loyalty Program “We’re Read more…

Loblaws Rolls Out Fee Based Loyalty Program

Loblaw is taking a page from e-commerce giant Amazon and club store Costco’s playbooks with its new $99 a year subscription loyalty program, PC Insiders. Which is a reimagined and revamped version of its loyalty program President’s Choice, and offers its members some exclusive convenience and value offers across many of the companies brands, brick Read more…

Papa John Overhauls Loyalty Program

Papa Johns is entering a new generation of loyalty program overhauling its prior program with all new  Papa Rewards program that rewards points five times faster than before. Points earned turn into the gold standard of pizza rewards currency: Papa Dough, which can be redeemed towards anything on the menu – pizzas, sides, deserts and Read more…

Uber Announces Frequent Rider Loyalty Program

The free loyalty program offers a number of special benefits to loyal customers and features four membership levels: Blue, Gold, Platinum and Diamond. If you use Uber frequently, you’ll soon be rewarded for your rides. The rideshare company is rolling out a new tiered rewards program that allows customers to earn every time they use Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards Gamification Strategy Tips and Techniques  So how do you incorporate gamification into your Read more…

Customer Loyalty Trend: Artificial Intelligence

2019 Loyalty Trend: Future of Customer Loyalty with Artificial Intelligence  Brands want consumers to commit to them, but one study shows that consumers are turning the tables and demanding that brands show commitment to them. While brands are focused on how many customers are visiting their site and downloading their apps, a study from Wunderman found their Read more…