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How to Measure Customer Loyalty

10 Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies want to know what is working and what is not, here are the top 10 Read more…

Loyalty 2.0 in the Post COVID-19 Era

For decades, a goal of many organizations has been to grow their business by creating loyal customers as a result of continually exceeding their customers’ expectations of the brand; be it through product quality, service, communications, etc. And the reason for this was essentially three-fold: Loyal customers tend to be more valuable – they tend Read more…

7-Eleven Pilots Fuel Loyalty with Contactless Payment and Voice Command

Consumers are back in their cars, venturing out, and (unfortunately) embarking on those long commutes to work. To help fuel their car with the most value, 7-Eleven, Inc. is now piloting Fuel Loyalty in participating 7-Eleven® stores in North and South Orlando Florida, North Texas, and Woodbridge, Virginia. The Fuel Loyalty program is designed to provide contactless payment options to Read more…

Klarna Launches Buy Now, Pay Later Shopper Loyalty Program

Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…

8 Tips to Reduce Your Loyalty’s Programs Breakage Rate

Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…

6 Quick Tips to Increase Loyalty Program Participation

Loyalty programs are an excellent tool for retaining customers and getting new customers. The problem is that many of those customers lie dormant and do not participate in the loyalty programs once they enroll. One of the goals of implementing the loyalty rewards program is increasing sales. If that’s not happening, then your business is Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Run enrollment drives Give new members a welcome gift Cross-promote Read more…

How to Improve Loyalty Program Redemption Rates

How to Improve Your Average Loyalty Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there, and some have higher redemption rates than others. When you offer points, it’s essential to look at your redemption rate to see if the program is compelling and your members are actively Read more…

Fidelity Investments Introduces Tiered Levels of Pricing to Reward Loyalty

Fidelity Investments®, one of the industry’s largest and most diversified financial services firms, announced the launch of a time-based pricing feature on its six new disruptive funds that provides pricing discounts for shareholders who invest in one of the disruptive funds through a Fidelity account and remain in the fund for extended periods. “We designed Read more…

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…