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Customer Loyalty Trend: Artificial Intelligence

Customer Loyalty Trend 2018: Future of Customer Loyalty with Artificial Intelligence  Brands want consumers to commit to them, but one study shows that consumers are turning the tables and demanding that brands show commitment to them. While brands are focused on how many customers are visiting their site and downloading their apps, a study from Wunderman found Read more…

6 Quick Tips to Increase Loyalty Program Participation

Why Loyalty Programs Fail 43% of shoppers say rewards expire before they can be redeemed and 38% of shoppers say they never knew if they had rewards available (CodeBroker) 57% of loyalty program members do not know their points balance, and 38% are unaware of their points value. More than 1 out of 5 members Read more…

ExxonMobil Transitions to New Loyalty Program

Plenti, a coalition loyalty program, failed to gain traction. Coalition programs are loyalty programs operated by more than one business and the customer data is collected in a shared customer database. In Canada, the U.K. and Europe, coalition programs like Air Miles and Nectar, have been successful. Air Miles was introduced in America in 1994, it Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Here are the 7 best ways to get your customers excited and engaged with your program! Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher Read more…

Retailers Make the Switch to Multi-tender Loyalty Programs

Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…

How to Measure Customer Loyalty

Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies become more analytically oriented, 10 common loyalty program metrics marketers need to monitor. These are: Total Read more…

Time to Shine: Revamping Your Loyalty Program

Now is the time to take stock in your loyalty program, critique what’s working well and what isn’t and ultimately make changes that will keep your program feeling shiny and new. Here are a few strategies to help you increase customer loyalty: Strategies to Increase Customer Loyalty Integrate Social Media  If social media isn’t already a Read more…

Bruster’s Real Ice Cream Franchise Rolls Out New Loyalty Program

Bruster’s Real Ice Cream Upgrades Loyalty Program The new Sweet Rewards loyalty program provides customers with two easy ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Members receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 Read more…

How to Improve Loyalty Program Redemption Rates

How to Improve Your Average Loyalty Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there and some have higher redemption rates than others. When you offer points, it’s important to look at your redemption rate to see if the program is compelling and your members are actively Read more…

Target Pilots New Loyalty Program — Target Red

Target Tests New Multi-Tender Loyalty Program Starting this April, Target guests in the Dallas-Fort Worth area could enroll in Target Red, a new pilot multi-tender loyalty program. Loyalty expert, Sallie Burnett noted that “Target recognizes that by limiting their loyalty efforts to just Target REDcard credit cardholders, they’re also limiting the customer’s engagement with the brand. A multi-tender Read more…