Overcome Poor Loyalty Program Performance
It’s a new era. The pandemic has dramatically changed consumer behavior. For instance, increased usage of digital channels, the online shopping boom, loyalty shake-up with consumers shifting to new brands, higher consumer expectations, and changes in demand — have critical implications for brands. Transform Your Customer Loyalty Strategy To successfully navigate these consumer behavior changes, Read more…
Filed under: Loyalty Marketing
myWalgreens Members Can Now Donate Cash Rewards to Charity
To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to organizations Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
Maybelline New York Announces New Loyalty Program
Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers. “Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Customers can sign-up online and receive a Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
BMO Harris Bank Rolls Out Savings Rewards Program
BMO Harris Bank launched a new Savings Rewards program for consumers and small businesses across BMO’s U.S. footprint. The launch of the new loyalty program comes after successful pilots in Indiana and Wisconsin earlier this year. New Bank Rewards Program BMO Savings Rewards helps customers build strong savings habits by rewarding them with a Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
Walgreens Announces new myWalgreens Loyalty Program
Walgreens announced their new updated program, myWalgreens, to offer customers extensive new benefits, including the fastest same-day retail pickup offering available today. Walgreen’s customer loyalty program has more than 100 million members. Customers can now shop online and on a fully-redesigned mobile app for health and wellness items, and then pick them up in the Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
Buckle Launches Updated Rewards Program
Rewards should be effortless, they’re a bright spot, a little thank you for shopping, and with that in mind, The Buckle, Inc. (“Buckle”) simplified the process. Buckle’s newly updated rewards program, Buckle Rewards, launched October 19, allowing guests to earn, track, and redeem points through one platform, in real-time. “Buckle Rewards empowers the guest and truly is ‘rewards Read more…
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Claire’s Debuts New Loyalty Program
Claire’s Stores Inc. is a leading retailer of fun, fashionable jewelry, and accessories that operates through its stores under two brand names: Claire’s® and Icing®. Claire’s Stores announced the launch of its new loyalty program, Claire’s Rewards. Claire’s Rewards Benefits Earn 1 point for every $1 spent, and points for engaging with Claire’s Unlock a $5 cash-back reward with every Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
How do You Define Customer Loyalty
Loyalty is a concept we use in our lives to determine our relationships’ strength. In business, loyalty relates to the relationship between the organization and the customer base. Loyalty is more than how much the customer likes a brand. Instead, it is a concept businesses can use to increase profitability and gain more customers when Read more…
Filed under: Loyalty Marketing
What are the Different Types of Loyalty Programs?
5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty Read more…
Filed under: Loyalty Marketing
How to Measure Customer Loyalty
10 Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies want to know what is working and what is not, the top 10 loyalty program Read more…
Filed under: Loyalty Marketing