Research: How Retailers Need to Engage Customers in the Digital Age
Study Finds That Service Drives The Future Retail Experience, But Retailers Struggle To Understand Shopper Needs RetailNext Inc.’s recent study shows that shopper and retailer perceptions and expectations are not aligned and that many retail stores lack the essential technology to measure and apply shopper data across all channels. Forrester Consulting completed the January 2016 Read more…
Filed under: Emerging Marketing Strategies
Engaging Millennials in an Omni-Channel World
Thrive by Meeting Mobile Shoppers’ Needs The focus of most retailers in business today, when they first opened shop, was squarely on baby boomers and Gen Xers. The consuming landscape has changed in fundamental ways as the newer generations have become mature, active consumers. Growing up with powerful mobile technology Millennials’ expectations and patterns of Read more…
Filed under: Emerging Marketing Strategies
Omnichannel Retailing: The Opportunity for Retailers
Target continues to builds its omnichannel business. EVP merchandising and supply chain Kathryn Tesija said that Cartwheel — an app the company began piloting in May and launched in June, which allows customers to use mobile phones to find and share deals on Facebook and search for deals while shopping in the stores — already Read more…
Filed under: Emerging Marketing Strategies
Customer-Centricity: Beyond the Theory
The customer-centric theory may, at first blush, seem a backward approach to profitability. The focus is not on the customer’s wallet, but the customer himself. Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors. Many companies claim to be customer-centric, but Read more…
Filed under: Emerging Marketing Strategies
Marketing when Recession strikes: Are we still there? Does it even matter?
A while back, I offered up six strategies designed to help companies acquire, retain and grow profitable customers in times of recession. Well, two years have come and gone since the recession began, and many observers aren’t entirely sure it’s ended. Things clearly have gotten better for most, and the pervasive atmosphere of fear and Read more…
Filed under: Emerging Marketing Strategies
Targeted ads going into online bank statements
It’s a tried and true direct-marketing technique: Insert a brochure or “buck slip” into a widely distributed mail piece – utility or bank statements, for example – and piggyback on the postage and reach of the business-oriented communication. When direct-marketing exploded onto the internet a decade or so, advertisers started piggybacking on email, then onto Read more…
Filed under: Emerging Marketing Strategies
Social Media Networks Most Valued for Loyalty Promotion
A recent study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on that marketing as do companies who use social media to attain other objectives. Average spending by respondents who focused on loyalty is expected to top $100,000 – nearly twice as much as those focusing on Read more…
Filed under: Brand Loyalty, Current News, Digital Marketing, Emerging Marketing Strategies, Loyalty Marketing
Welcome to Retailing 2.0
[LA Times, June, 2010] Today’s consumer is a multichannel shopper and consequently demands the same conveniences the web offers when shopping in-store. With the latest trend coined “Retailing 2.0,” traditional brick and mortar stores are changing the way they do business to better meet the needs of shoppers while also remaining competitive with Internet retailers Read more…
Filed under: Emerging Marketing Strategies
6 Simple Steps to Create WOM Champions Strategy
Consumers who are members of rewards programs, like Bon Ton Your Rewards, True Value Rewards and Borders Rewards, are far more likely to be Word-of-Mouth (WOM) champions for their favorite brands than non-members, and the more active their program participation, the more likely they are to exhibit WOM behavior, according the Colloquy study titled “The Read more…
Filed under: Emerging Marketing Strategies
Moms Heavily Engaged in Web 2.0 Technologies
The age of engage is about reshaping your business and moving from marketing to moms from a mass market approach to a focus on connecting with mothers as part of their community. It is a paradigm shift from pushing the message through mass channels to being a part of the conversation. Only then can companies Read more…
Filed under: Emerging Marketing Strategies