Middle Township Committee Launches Property Tax Reward Card Program
Middle Township Committee launches Property Tax Reward Card Program. The program, managed by third-party FinCredit, Inc., will be implemented for all of Middle Township businesses and residents to participate. “We are pleased to announce the approval of this innovative program for Middle Township. This is just one part of our Buy Local Initiative that we Read more…
Filed under: Digital Marketing
Digital Coupon Users Spend More
2013 DIGITAL CONSUMER STUDY DIGITAL COUPON USERS SPEND 42% MORE ANNUALLY THAN AVERAGE SHOPPERS – UP 7% VERSUS 2011 Digital coupon users shop more frequently and spend significantly more during each trip than the average U.S. consumer, according to a study released in May 2013 by Gfk, a global research firm focused on several major Read more…
Filed under: Digital Marketing
Games People Play: Engaging Your Loyal Customers With Gamification
What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty. Game On There are obvious synergies between the Read more…
Filed under: Digital Marketing
Saks Looks to Harness Arsenal of Digital Marketing Tools for 2012 Success
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts. Saks, owner of Saks Fifth Avenue and Saks.com, expects sales growth this year of 8-9 percent, according to CEO Stephen Sadove. The Read more…
Filed under: Digital Marketing
Social Media Networks Most Valued for Loyalty Promotion
A recent study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on that marketing as do companies who use social media to attain other objectives. Average spending by respondents who focused on loyalty is expected to top $100,000 – nearly twice as much as those focusing on Read more…
Filed under: Brand Loyalty, Current News, Digital Marketing, Emerging Marketing Strategies, Loyalty Marketing
Facebook Brand Pages Pay Off
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.”
Filed under: Brand Loyalty, Digital Marketing
Loyal Customers are Checking-in Foursquare
The potential of location-based mobile applications has been enticing marketers for a couple of years now, but it seems that Foursquare may be turning this potential into a powerful reality for some. Anyone can download Foursquare on their iPhone, Blackberry, Andriod, Palm or other mobile device to “check-in” and let friends – and marketers – Read more…
Filed under: Digital Marketing
Digital Marketing Drives Sales and Engages the Customer
Web 2.0 often coined Digital Marketing is changing the online conversation. In the past, companies created static “web brochures” and used one-sided, high-frequency push marketing to draw customers to their Web sites. Today, digital marketing has created a two-way conversation that drives revenue and engages the customer. The question many companies face is how to Read more…
Filed under: Digital Marketing