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Study: Consumers Are Now Habitual Deal Seekers

Parago’s second shopper study, “Let’s Make a Deal,” revealed that regardless of income, shoppers now seek out the very best prices and are willing to go out of their way to save even a small amount. Amidst the lagging economy, new deal-seeking activities are becoming the norm among UK consumers, with high-value cashback rebates programs Read more…

By the Numbers: Recent Stats

These recent marketing statistics caught our eye. What do these numbers say to you? 85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up. 
 ACI Worldwide 2011 Study 66% polled said they liked loyalty programs with “discounts and savings” Facebook Read more…

Social Media Networks Most Valued for Loyalty Promotion

A recent study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on that marketing as do companies who use social media to attain other objectives. Average spending by respondents who focused on loyalty is expected to top $100,000 – nearly twice as much as those focusing on Read more…

Art and Science of Executing Successful Loyalty Marketing Strategy

Customer Insight Group, Inc will reveal tips and techniques to master the art and science of building customers loyalty at the Jacksonville Chapter of the American Marketing Association (JAMA). Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her loyalty marketing expertise and presenting at the October 6, 2010 JAMA half-day seminar, Engaging Read more…

Wawa Reveals How to Survive a Recession

I was very impressed when I read what Harry McHugh, Wawa’s senior vice president, said about the convenience store’s strategy for surviving the downturn in the economy. The company’s focus on maintaining the customer experience is sure to lead Wawa’s way out of difficult times. Intensifying the company’s focus on the long-term mission and making Read more…

Future of Direct Marketing

On January 12, 2009 , the Direct Marketing Association (DMA) released a qualitative report on the future of direct marketing. As you would expect, direct marketing is here to stay because it is measurable, interactive and accountable. The DMA polled over 35 well-respected direct marketing leaders from a broad array of verticals and channels such Read more…