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Shopbop Offers Better Customer Experience

Shopbop Improving Its Customer Experience Shopbop, the global online retail destination for style discovery and inspiration for women worldwide, debuts an all-encompassing brand refinement through a new look and feel celebrated site wide and across all customer touch points. Brand and Customer Experience Updates Shopbop ushers in a new era with a brand-wide refresh, presenting Read more…

Pampers Launches New Mobile App Rewards Program

Procter & Gamble is among the consumer packaged goods companies updating their loyalty programs to differentiate, more tightly connect with its customers and to deepen the customer relationships. Sallie Burnett, loyalty expert and president of Customer Insight Group, noted “while the customer will get more value in reward points, discounts, and freebies, Proctor & Gamble Read more…

Shell Drives Long Term Customer Loyalty Via CRM Communications

In 2013, Shell, one of the biggest oil and gas companies was not doing so well. Shell’s loyalty program and brand preference had fallen by 6%, while its global CRM program in nine markets was disjointed. At the time more than half of the new members joining Shells loyalty program disengaging within the first 3 Read more…

Heathrow Rewards Program Makes Every Journey Rewarding

Annually, at London Heathrow, Europe’s busiest airport, more than 75 million passengers travel to and from 185 places in 84 countries on 80 airlines, all while eating and shopping as they wait to board their flights. However, despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, Read more…

NYX Professional Makeup Launches “Makeup Crew” Loyalty Program

NYX is Bringing New Technology and Rewards to Their Loyal Customers NYX Professional Makeup, a pioneer in converging the worlds of digital and beauty, recently launched “Makeup Crew,” a fan loyalty program and mobile app. The brand continues to redefine the beauty experience by further bridging the gap between brick-and-mortar retail stores and beauty e-commerce. Customers Read more…

Pizza Hut’s New Loyalty Program

Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tasting food online. Called Hut Read more…

Avis’s Rewards Program is Easier to Use and Redeem Rewards

Avis Car Rental Rewards Program Members are Being Rewarded with Extra Benefits Avis Car Rental rewards program has made it faster and easier for members of Avis Preferred, the Company’s express rental/loyalty program, to redeem rewards. Now, Avis Preferred Points can be used for rental days starting at just 700 points with no blackout dates. Accessories, Read more…

American Eagle Launches AEO Connected Loyalty Program

American Eagle’s Loyalty Program Now Delivers a Better In-Store, Online and Mobile Brand Experience American Eagle Outfitters, recently announced the launch of AEO Connected, a new, highly-digitized loyalty program serving all American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected, where they enjoy greater convenience, more rewards, Read more…

Zoes Kitchen Launches ZK Rewards Loyalty Program

Zoes Kitchen Announces ZK Rewards Loyalty Program and New ZK Mobile App Zoës Kitchen recently announced the launch of ZK Rewards – its new omnichannel, surprise and delight loyalty program. Additionally, the company launched its new mobile app for the iOS and Android operating systems. In tandem with the company’s newly designed web site, these Read more…

Yesway’s Loyalty Program Rewards Customers with ‘Smiles’ Points

Yesway Rewards Gives Customers More of What They Want When They Want It The program rewards Yesway customers with a friendly and fun currency called “Smiles” for each dollar spent on fuel or in-store merchandise. Smiles can be redeemed for items like free fountain drinks, iced tea and Yesway-branded coffee, free roller grill items and Read more…