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JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Loblaw Announces PC Optimum Loyalty Program

Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum Read more…

BP and United Airlines Joint Rewards Program

BP Stations Strives to be Best Fuel Rewards Program BP and United Airlines have teamed up to allows members of their loyalty programs to earn airline miles at the pump and use airline miles to help pay for gas. According to loyalty expert, Sallie Burnett, “consumers expect flexibility in collecting loyalty points, miles and rewards. With Read more…

Lyft Launches Loyalty Program for Business Riders

Big Rewards for Lyft Business Rewards Members Lyft recently launched a loyalty program for travelers who join its business program. The Lyft Business Rewards program gives users the option to rack up rides for credit, according to Popsugar. The program gives incentives to business travelers, for every five rides over $10 taken on the service, Read more…

Shopbop Offers Better Customer Experience

Shopbop Improving Its Customer Experience Shopbop, the global online retail destination for style discovery and inspiration for women worldwide, debuts an all-encompassing brand refinement through a new look and feel celebrated site wide and across all customer touch points. Brand and Customer Experience Updates Shopbop ushers in a new era with a brand-wide refresh, presenting Read more…

Pampers Launches New Mobile App Rewards Program

Procter & Gamble is among the consumer packaged goods companies updating their loyalty programs to differentiate, more tightly connect with its customers and to deepen the customer relationships. Sallie Burnett, loyalty expert and president of Customer Insight Group, noted “while the customer will get more value in reward points, discounts, and freebies, Proctor & Gamble Read more…

Shell Drives Long Term Customer Loyalty Via CRM Communications

In 2013, Shell, one of the biggest oil and gas companies was not doing so well. Shell’s loyalty program and brand preference had fallen by 6%, while its global CRM program in nine markets was disjointed. At the time more than half of the new members joining Shells loyalty program disengaging within the first 3 Read more…

Heathrow Rewards Program Makes Every Journey Rewarding

Annually, at London Heathrow, Europe’s busiest airport, more than 75 million passengers travel to and from 185 places in 84 countries on 80 airlines, all while eating and shopping as they wait to board their flights. However, despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, Read more…

NYX Professional Makeup Launches “Makeup Crew” Loyalty Program

NYX is Bringing New Technology and Rewards to Their Loyal Customers NYX Professional Makeup, a pioneer in converging the worlds of digital and beauty, recently launched “Makeup Crew,” a fan loyalty program and mobile app. The brand continues to redefine the beauty experience by further bridging the gap between brick-and-mortar retail stores and beauty e-commerce. Customers Read more…

Pizza Hut’s New Loyalty Program

Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tasting food online. Called Hut Read more…