How To Salvage Customer Loyalty in 2022
The marketplace has changed. Consumer preferences, purchase behavior, and expectations have changed dramatically. In this post-pandemic marketplace, marketers need to evolve their loyalty program and broader loyalty strategy to meet the new needs of the post-pandemic consumer. The following are ten strategies you can use to improve the customer experience and increase customer loyalty. These Read more…
Filed under: Brand Loyalty
How Brands Can Encourage Customers to Shop Again and Again
The looming elimination of third-party cookies, as well as privacy laws like the European Union’s General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are forcing businesses to reevaluate how they build relationships with their customers and create repeat customers. As a result, loyalty programs are getting a turbocharge in terms of Read more…
Filed under: Brand Loyalty, LoyaltyBlog
Subaru Ranks Highest Overall and Lexus Ranks Highest among Luxury Brands
If a vehicle owner is loyal to a specific brand, it’s becoming more difficult for another brand to woo them away when it’s time to buy a new vehicle, according to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. “There are many factors that contribute to brand loyalty, ranging from the experience a customer Read more…
Filed under: Brand Loyalty, LoyaltyBlog
Loyalty Program Breakage: Health Measure of Program
If your business has a loyalty program, the whole reason behind it is to keep customers returning for your goods and services. As a business, your loyalty program is all about recognizing and rewarding your customers to achieve business goals like driving the repeat purchase rate, increasing average order value, and frequency of purchase. For Read more…
Filed under: Brand Loyalty
GameStop Updates Powerup Rewards Loyalty Program
GameStop Revamps Powerup Rewards Loyalty Program In a shift to provide greater value to its customers, GameStop announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. PowerUp Rewards has over 55 million members worldwide. 5 Read more…
Filed under: Brand Loyalty
Loyalty Trend: Blockchain
Loyalty Management and Blockchain Consumers have become more demanding over the years, and this presents retailers with both challenges and opportunities. Loyalty points and rewards programs used to be seen as fringe benefits that came with making regular purchases from a particular store. People have now come to expect these benefits and will not give Read more…
Filed under: Brand Loyalty
Customer Loyalty Trend: Shared Values Matter
Loyalty Trend: Corporate Social Responsibility Consumers worldwide expect brands to not only talk about what they stand for but what they stand up for and invest in brand activism on local, social and environmental issues that impact employees, customers, and their communities. The 2017 Cone Communications Corporate Social Responsibility (CSR) study found that 63% of Americans are Read more…
Filed under: Brand Loyalty
How to Keep Customers Coming Back Again and Again
From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. With consumers having more information, more and more control over the buying process, brands must dedicate more resources to engage, keep and grow their customer relationships. Read more…
Filed under: Brand Loyalty
Redbox Announces New And Improved Loyalty Program
The enhanced loyalty program offers more opportunities for customers to earn points, including renting and buying games, DVDs, Blu-ray discs, On Demand content, as well as renting discs for multiple nights. As customers rent and buy movies and games, they will earn “Star,” “Superstar” and “Legend” status to unlock never-before-available program perks, such as free Read more…
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Marriott Combines all Three of its Hotel Loyalty Programs
Marriott to Unify Loyalty Programs to Enhance Customer Experience In August 2018 Marriott International will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). With the new loyalty program, the 110 million members of all three programs will be able to earn and redeem points at hotels Read more…
Filed under: Brand Loyalty, LoyaltyBlog