Study: Consumers Want a More Personalized Retail Experiences
Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera. Within the survey, 85% of respondents said they would return to brick and mortar stores when alerted to upcoming sales of previously purchased items. Consumers Want Personalization “We know there’s an appetite for customer engagement and Read more…
Filed under: Best Customer Management
Study: Confidence and Trust Are Building Among Bank Customers
After a number of years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high and most customers across the globe are satisfied enough to recommend their main banking provider, finds EY’s 2014 global consumer banking survey. The study, Winning through customer experience, which surveyed over 32,000 Read more…
Filed under: Best Customer Management
How Smart Data Boosts Customer Lifetime Value
The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…
Filed under: Best Customer Management
Walgreens Transforms With Loyalty Focus
It’s hard not to take notice when a retailer changes up their merchandising approach at the local level and refines how they’re talking to their customers across the board. Maybe that kind of innovation is behind the over 28 million loyalty customers recently added to Walgreens’ Balance Rewardsloyalty program after only two months from its Read more…
Filed under: Best Customer Management
First Impression Critical for Nurturing Customer Loyalty
Throughout the entire customer purchase life-cycle from acquisition to on-boarding, to issue resolution, and customer retention, companies have opportunities to build customer loyalty. The results of the ClickFox Brand Loyalty Survey conducted between March 7 and March 19, 2012, show that the most critical time to gain customers loyalty is when they make their first Read more…
Filed under: Best Customer Management
Unprecedented Retail Mashup Between Target and Neiman Marcus
Talk about two ends of the retail spectrum! It’s not very often that discount powerhouse Target and high-end fashion icon Neiman Marcus are talked about at the same time, but these two unique retailers are making quite the odd bedfellows this winter as they partner up to offer a limited collection of products this holiday Read more…
Filed under: Best Customer Management
General Motors Links Customer Loyalty to Employee Bonuses
General Motors does not want to go in reverse and the way they see it, customer loyalty is one key to maintaining forward momentum. GM’s new initiative basically correlates salaried employees’ year-end bonuses to satisfied customers. In other words, if employees want year-end bonuses, they are going to have to make sure that quality goals Read more…
Filed under: Best Customer Management
Are You Prepared for the Customer Loyalty Battle?
There’s nothing like a few years of a turbulent economic climate to take a toll on your customer loyalty efforts. But with the economy slowly ebbing back and the influx of social media channels at your fingertips, the timing is ideal to gather your troops, take stock of your resources and fight for customer loyalty, Read more…
Filed under: Best Customer Management
Loyalty 101: EXECUTION
Part 3 of a 3-Part Series If you’ve been following our series, then you’ve gone from exploration to ideation and now it’s time to put what you’ve learned into a final business model. Refine the Economic Model – At the end of the day, you will be tasked with showing how your program impacts the Read more…
Filed under: Best Customer Management
YOUR 2012 CUSTOMER STRATEGY: 5 Questions Worth Answering
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all Read more…
Filed under: Best Customer Management