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Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

JCPenney Launches Updated Rewards Program

JCPenney’s New and Improved Rewards Program With the new program, customers can earn reward points and receive special members-only benefits in-store, online, or via catalog. Members will automatically receive points from purchases on any one of three personal or credit debit cards registered online for the program, eliminating the need for an additional loyalty card. Read more…

How to Get Referrals

Definition of a Referral What is a referral? A referral is the act of an existing customer recommending or vouching for the value of a company’s products or services to another. Why are Referrals Important? Listed below are four reasons that referrals are the most powerful way to get new perspective customers and close more sales. Read more…

Study Reveals Customer Retention Top Priority for 2017

Business Performance Study: Customer Retention is #1 Strategic Imperative for 2017 A recent study conducted by Altify in conjunction with IDD Consults takes a look at the challenges that face enterprise B2B companies in 2017. It explores strategic initiatives, revenue considerations, top priorities for businesses and metrics that can be used to gauge progress. To Read more…

What is Loyalty Marketing?

Definition of Loyalty Marketing Loyalty marketing is the discipline of identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationships. Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of Read more…

10 Tips to Build Customer Loyalty

Providing great customer service will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

Starbucks Mobile Pay and Customer Loyalty Pays Off

Starbucks Mobile Pay Technology Takes Rewards Program to Gold Level Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and their loyalty program as a way to help insulate Starbucks from the Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

What is Customer Retention?

Definition of Customer Retention Customer retention is defined as the ability of a business or brand to retain customers over a certain amount of time. Because it is such an integral aspect of a successful business, customer retention can also refer to the set of activities, strategies, and actions designed at retaining customers. These customer Read more…