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Why Strong Customer Relationships Trump Powerful Brands

In the past, the brand value may have been considered the most important asset in business. With the shift to digital marketing and increasing use of more personalized communication, the brand itself can now be considered less important than customer relationships. Covid 19 has entirely changed the media landscape, allocation of marketing budgets, campaign creation Read more…

Overcome Poor Loyalty Program Performance

  We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs, and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, Read more…

10 Tips to Build Customer Loyalty

Providing an excellent customer experience will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer Read more…

8 Ways Every Nonprofit Must Try to Retain Donors

If you run a nonprofit, you know that running one without donors isn’t possible. Besides, you probably have heard about or experienced the importance of donor retention to a nonprofit. Donor retention refers to the number of donors that return to give to an organization each year. Many nonprofit owners do not know how to Read more…

How Brands Can Encourage Customers to Shop Again and Again

The looming elimination of third-party cookies, as well as privacy laws like the European Union’s General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are forcing businesses to reevaluate how they build relationships with their customers and create repeat customers. As a result, loyalty programs are getting a turbocharge in terms of Read more…

myWalgreens Members Can Now Donate Cash Rewards to Charity

To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to organizations Read more…

Beauty Retailers Spur Growth with Omnichannel Integration

The cosmetic industry is growing faster today than ever before with an estimated market value of almost $805 billion by 2023. It is expected to grow at a compound annual growth rate (CAGR) of 7.14% from 2018 to 2023. Mass retailers like Target and Kohl’s are investing more in beauty and hoping to grow their Read more…

Maybelline New York Announces New Loyalty Program

Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers. “Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Customers can sign-up online and receive a Read more…

Maybelline Launches the Maybelline Brave Together Global Cause Program

Maybelline launched the Maybelline Brave Together global cause program to help destigmatize anxiety and depression, provide critical one-on-one support, and help everyone, everywhere bravely take on their world. Around the world, people are living with anxiety and depression. Anxiety affects more than 284 million people. Depression affects more than 264 million. Half of all mental Read more…

BMO Harris Bank Rolls Out Savings Rewards Program

BMO Harris Bank launched a new Savings Rewards program for consumers and small businesses across BMO’s U.S. footprint.   The launch of the new loyalty program comes after successful pilots in Indiana and Wisconsin earlier this year. New Bank Rewards Program BMO Savings Rewards helps customers build strong savings habits by rewarding them with a Read more…