Burberry in step with digital age (How social media changes promotion)
Posted on October 09, 2011 by Yang
The luxury fashion brand Burberry has spurned glossy magazine adverts in favour of a Facebook campaign to promote the global launch of its latest fragrance, Burberry Body. The company has told the Financial Times that over 60 per cent of its annual marketing budget is now devoted to digital media – more than three times Read more…
Filed under: Social Media Marketing