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Chili’s Rewards Program Updated After Exit from Plenti Rewards

Chili’s Dumps Plenti Rewards Program Due To Customer Feedback Chili’s® Grill & Bar has sent out an e-mail to My Chili’s Rewards members stating that they will no longer be a member of the coalition loyalty program Plenti. In an email to My Chili’s Rewards members, Chili’s said “We heard you. It’s time for a change.” The email went Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

Dairy Queen Shows Promising Results with an NFC-enabled Loyalty Program Promotion.

Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted Read more…

Seeing Great Strides in NFC-Enabled Loyalty Programs

Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles and access with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros, and liquidNFC. It allows supporters to purchase their tickets on their mobile phones Read more…

How Smart Data Boosts Customer Lifetime Value

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…

Dairy Queen shows promising results with an NFC-enabled loyalty program promotion.

[Source: Target Marketing] Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, Read more…

Seeing great strides in NFC-enabled loyalty programs

Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles and access with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros and liquidNFC. It allows supporters to purchase their tickets on their mobile phones Read more…

How Smart Data Boosts Customer Lifetime Value

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…

Starbucks: Loyalty Program Misfire

Starbucks is a firm with brilliant marketing… they have built an amazing global brand. They understand sensory branding and have tailored their store aroma for maximum benefit. Their rewards program, which features an “elite” level, the Starbucks Gold Card, goes far beyond the typical coffee shop punch card. Instead of merely handing out free coffee in Read more…

Cruise Lines Reward Customer Loyalty

Like the airlines’ frequent flier programs, cruise lines reward loyal customers to encourage repeat business. It’s not likely to influence your choice of cruise your first time out, but on most lines, after you com­plete your first cruise you’ll be automatically enrolled in said line’s loyalty program, which basically means a bunch of mailings and Read more…