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myWalgreens Members Can Now Donate Walgreen Cash rewards to Local Charities

To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to organizations Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, one of the most significant changes marketers have seen is how consumers research products and brands. The Digital 2020 July Global Statshot report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

Beauty Retailers Spur Growth with Omnichannel Integration

The cosmetic industry is growing faster today than ever before with an estimated market value of almost $805 billion by 2023. It is expected to grow at a compound annual growth rate (CAGR) of 7.14% from 2018 to 2023. Mass retailers like Target and Kohl’s are investing more in beauty and hoping to grow their Read more…

Maybelline New York Announces New Loyalty Program

Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers. “Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Customers can sign-up online and receive a Read more…

Sephora Updates the Beauty Insider Loyalty Program

Effective May 29, 2020, Sephora released the next evolution of its Beauty Insider loyalty program. This update takes the client experience to the next level thanks to new offerings like Beauty Insider Cash, which allows clients to get instant savings on their purchase, along with other perks like point multiplier events, more sampling choices than Read more…

Bruster’s Real Ice Cream Franchise Rolls Out New Loyalty Program

Bruster’s Real Ice Cream Upgrades Loyalty Program The new Sweet Rewards loyalty program provides customers with two easy ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Members receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 Read more…

Target Pilots New Loyalty Program — Target Red

Target Tests New Multi-Tender Loyalty Program Starting this April, Target guests in the Dallas-Fort Worth area could enroll in Target Red, a new pilot multi-tender loyalty program. Loyalty expert, Sallie Burnett noted that “Target recognizes that by limiting their loyalty efforts to just Target REDcard credit cardholders, they’re also limiting the customer’s engagement with the brand. A multi-tender Read more…

Domino’s Mobile Game Engages Loyal Pizza Lovers

Domino’s Pizza is giving loyal customers yet another way to earn points toward free pizza – by beating the new Piece of the Pie Pursuit mobile game. Domino’s Piece of the Pie Rewards launched in 2015. Since then, the program has grown to include millions of members. In 2016, Domino’s announced its Piece of the Pie Read more…

Sears Adds New Partner to Shop Your Way Rewards Program

More Ways to Earn Shop Your Way Rewards Shop Your Way’s ongoing effort to provide its loyalty program members with unparalleled service options and money-saving benefits has expanded to yet another new category: live streaming video services. fuboTV joins partners such as Uber and Meredith Corp. on the Shop Your Way platform, where members can earn Read more…

Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…