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Bruster’s Real Ice Cream Franchise Rolls Out New Loyalty Program

Bruster’s Real Ice Cream Upgrades Loyalty Program The new Sweet Rewards loyalty program provides customers with two easy ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Members receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 Read more…

Target Pilots New Loyalty Program — Target Red

Target Tests New Multi-Tender Loyalty Program Starting this April, Target guests in the Dallas-Fort Worth area could enroll in Target Red, a new pilot multi-tender loyalty program. Loyalty expert, Sallie Burnett noted that “Target recognizes that by limiting their loyalty efforts to just Target REDcard credit cardholders, they’re also limiting the customer’s engagement with the brand. A multi-tender Read more…

Domino’s Mobile Game Engages Loyal Pizza Lovers

Domino’s Pizza is giving loyal customers yet another way to earn points toward free pizza – by beating the new Piece of the Pie Pursuit mobile game. Domino’s Piece of the Pie Rewards launched in 2015. Since then, the program has grown to include millions of members. In 2016, Domino’s announced its Piece of the Pie Read more…

Sears Adds New Partner to Shop Your Way Rewards Program

More Ways to Earn Shop Your Way Rewards Shop Your Way’s ongoing effort to provide its loyalty program members with unparalleled service options and money-saving benefits has expanded to yet another new category: live streaming video services. fuboTV joins partners such as Uber and Meredith Corp. on the Shop Your Way platform, where members can earn Read more…

Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…

Chili’s Rewards Program Updated After Exit from Plenti Rewards

Chili’s Dumps Plenti Rewards Program Due To Customer Feedback Chili’s® Grill & Bar has sent out an e-mail to My Chili’s Rewards members stating that they will no longer be a member of the coalition loyalty program Plenti. In an email to My Chili’s Rewards members, Chili’s said “We heard you. It’s time for a change.” The email went Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

Dairy Queen Shows Promising Results with an NFC-enabled Loyalty Program Promotion.

Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted Read more…

Seeing Great Strides in NFC-Enabled Loyalty Programs

Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles and access with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros, and liquidNFC. It allows supporters to purchase their tickets on their mobile phones Read more…

How Smart Data Boosts Customer Lifetime Value

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…