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CRM Success: It’s All About the Strategy

Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…

Can Public Transit Reduce Churn with Rewards Programs?

With many options available for transit today, ranging from Uber and Lyft to an increase in car ownership to the use of bikes and scooters, fewer and fewer people are dependent on public transportation. Looking at the choices people make instead demonstrates that their priorities are efficiency, economy, and effectiveness. Mass transit ridership is down. Read more…

Retaining Donors — The Importance of Donor Stewardship

Donor Stewardship Best Practices Many non-profit organizations have excellent donor prospect programs. They know how to convince donors to give a gift. After that first gift, however, many nonprofits don’t know what their next move should be. Other than thanking the donor and keeping in touch with them in the hope that they might give Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intanagible rewewards. Proven Gamification Strategy Tips and Techniques  So how do you Read more…

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…

Customer Loyalty Trend: Artificial Intelligence

2019 Loyalty Trend: Future of Customer Loyalty with Artificial Intelligence  Brands want consumers to commit to them, but one study shows that consumers are turning the tables and demanding that brands show commitment to them. While brands are focused on how many customers are visiting their site and downloading their apps, a study from Wunderman found their Read more…

Customer Loyalty Trend: Shared Values Matter

2019 Loyalty Trend: Corporate Social Responsibility Consumers worldwide expect brands to not only talk about what they stand for but what they stand up for and invest in brand activism on local, social and environmental issues that impact employees, customers, and their communities. The 2017 Cone Communications Corporate Social Responsibility (CSR) study found that 63% of Americans Read more…

6 Quick Tips to Increase Loyalty Program Participation

Why Loyalty Programs Fail 43% of shoppers say rewards expire before they can be redeemed and 38% of shoppers say they never knew if they had rewards available (CodeBroker) 57% of loyalty program members do not know their points balance, and 38% are unaware of their points value. More than 1 out of 5 members Read more…

Loyalty Trend: Blockchain

2019 Loyalty Trend: Blockchain Consumers have become more demanding over the years, and this presents retailers with both challenges and opportunities. Loyalty points and rewards programs used to be seen as fringe benefits that came with making regular purchases from a particular store. People have now come to expect these benefits, and will not give Read more…

Nordstrom Announces New Loyalty Program

Nordstrom Overhauls its Loyalty Program Nordstrom Inc. announces a new customer loyalty program, The Nordy Club. The program replaces Nordstrom Rewards and incorporates the traditional point system and favorite benefits of its previous loyalty program while offering customers personalized and enhanced service and experiences including exclusive access to product and events, along with more convenient ways to Read more…