• Category

    Category

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…

U.S. Brands Join the Fight Against COVID-19

As the number of cases in the United States continues to grow, the demand in hospitals for personal protective equipment (PPE), hand sanitizers and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies Read more…

GameStop Updates Powerup Rewards Loyalty Program

GameStop Revamps Powerup Rewards Loyalty Program In a shift to provide greater value to its customers, GameStop announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. PowerUp Rewards has over 55 million members worldwide. 5 Read more…

CRM Success: It’s All About the Strategy

Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…

Now’s the Time for a Social Media Audit

Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. You should create an Excel spreadsheet to help you keep track of the information you learn from your audit. The six steps below will take you through a basic but effective social Read more…

Email Best Practices: Loyalty Programs

Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…

Why Email Marketing Still Matters

Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. What is Gamification? Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intangible rewards. What are the Benefits of Gamification?  There Read more…

How Brands Are Taking a Stand On Social Issues

Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…