Can Public Transit Reduce Churn with Rewards Programs?
With many options available for transit today, ranging from Uber and Lyft to an increase in car ownership to the use of bikes and scooters, fewer and fewer people are dependent on public transportation. Looking at the choices people make instead demonstrates that their priorities are efficiency, economy, and effectiveness. Mass transit ridership is down. Read more…
Filed under: LoyaltyBlog
Retaining Donors — The Importance of Donor Stewardship
Donor Stewardship Best Practices Many non-profit organizations have excellent donor prospect programs. They know how to convince donors to give a gift. After that first gift, however, many nonprofits don’t know what their next move should be. Other than thanking the donor and keeping in touch with them in the hope that they might give Read more…
Filed under: Nonprofit Retention
Is Gamification Right for Your Brand?
Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards Gamification Strategy Tips and Techniques So how do you incorporate gamification into your Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
Why Use Social Media for Business
Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…
Filed under: Social Media Marketing
6 Quick Tips to Increase Loyalty Program Participation
Why Loyalty Programs Fail 43% of shoppers say rewards expire before they can be redeemed and 38% of shoppers say they never knew if they had rewards available (CodeBroker) 57% of loyalty program members do not know their points balance, and 38% are unaware of their points value. More than 1 out of 5 members Read more…
Filed under: Loyalty Marketing
Loyalty Trend: Blockchain
Is Blockchain the Future of Loyalty Programs? Consumers have become more demanding over the years, and this presents retailers with both challenges and opportunities. Loyalty points and rewards programs used to be seen as fringe benefits that came with making regular purchases from a particular store. People have now come to expect these benefits, and Read more…
Filed under: Brand Loyalty
Nordstrom Announces New Loyalty Program
Nordstrom Overhauls its Loyalty Program Nordstrom Inc. announces a new customer loyalty program, The Nordy Club. The program replaces Nordstrom Rewards and incorporates the traditional point system and favorite benefits of its previous loyalty program while offering customers personalized and enhanced service and experiences including exclusive access to product and events, along with more convenient ways to Read more…
Filed under: Loyalty Marketing
Sally Beauty Rolls Out New Loyalty Program
Sally Beauty Gives Loyalty Program a Makeover Sally Beauty rolls out piloted loyalty program, Sally Beauty Rewards. After running successful pilot programs in Florida and Georgia since 2017, Sally Beauty Rewards launched nationwide to all Sally Beauty customers on October 22, 2018. With the launch of this modern concept, Sally Beauty celebrates its hair and Read more…
Filed under: Loyalty Marketing
Chipotle Pilots New Digital Rewards Program
Chipotle Tests New Rewards Program In 2016, Chipotle Mexican Grill, Inc. piloted its Chiptopia Summer Rewards, a three-month-long frequent diner program. The program offered the best rewards in the industry. Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at Read more…
Filed under: Loyalty Marketing
Six Flags Announces Membership Rewards
New Loyalty Program Focuses on Creating Amazing Experiences Six Flags EntertainmentCorporation the world’s largest regional theme park company and the largest operator of waterparks in North America announced an exclusive new “Members Only” rewards program for its most loyal guests. “We didn’t want to create something just about spending money, because that’s not what we are,” Read more…
Filed under: Loyalty Marketing, LoyaltyBlog