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Klarna Launches Buy Now, Pay Later Shopper Loyalty Program

Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…

8 Tips to Reduce Your Loyalty’s Programs Breakage Rate

Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…

Loyalty Program Breakage: Health Measure of Program

If your business has a loyalty program, the whole reason behind it is to keep customers returning for your goods and services. As a business, your loyalty program is all about recognizing and rewarding your customers to achieve business goals like driving the repeat purchase rate, increasing average order value, and frequency of purchase. For Read more…

6 Quick Tips to Increase Loyalty Program Participation

Loyalty programs are an excellent tool for retaining customers and getting new customers. The problem is that many of those customers lie dormant and do not participate in the loyalty programs once they enroll. One of the goals of implementing the loyalty rewards program is increasing sales. If that’s not happening, then your business is Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Run enrollment drives Give new members a welcome gift Cross-promote Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

How to Improve Loyalty Program Redemption Rates

How to Improve Your Average Loyalty Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there, and some have higher redemption rates than others. When you offer points, it’s essential to look at your redemption rate to see if the program is compelling and your members are actively Read more…

Fidelity Investments Introduces Tiered Levels of Pricing to Reward Loyalty

Fidelity Investments®, one of the industry’s largest and most diversified financial services firms, announced the launch of a time-based pricing feature on its six new disruptive funds that provides pricing discounts for shareholders who invest in one of the disruptive funds through a Fidelity account and remain in the fund for extended periods. “We designed Read more…

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…