Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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6 Content Marketing Tips to Improve Results

What is Content Marketing? Before discussing the basics of successful content marketing, I want to define precisely what we are talking about so we have a common starting point. So what is content marketing? The Content Marketing Institute defines content marketing as: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, marketers have seen one of the most significant changes in how consumers research products and brands. The Global State of Digital 2022 report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

Overcome Poor Loyalty Program Performance

It’s a new era. The pandemic has dramatically changed consumer behavior. For instance, increased usage of digital channels, the online shopping boom, loyalty shake-up with consumers shifting to new brands, higher consumer expectations, and changes in demand — have critical implications for brands. Transform Your Customer Loyalty Strategy To successfully navigate these consumer behavior changes, Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Why Email Marketing Still Matters in 2022

Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.

How To Salvage Customer Loyalty in 2022

The marketplace has changed. Consumer preferences, purchase behavior, and expectations have changed dramatically. In this post-pandemic marketplace, marketers need to evolve their loyalty program and broader loyalty strategy to meet the new needs of the post-pandemic consumer. The following are ten strategies you can use to improve the customer experience and increase customer loyalty. These Read more…

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium, or large, social media provides several benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Brand’s Awareness Read more…

How to Build a Social Media Strategy

Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media marketing is done on Twitter, Instagram, Facebook, Snapchat, Pinterest, TikTok, YouTube, Google+, Linkedin, and much more. This form of marketing is integrated with an overall marketing plan to achieve business Read more…

2021 Digital Marketing Benchmarks

At Customer Insight Group, many of our clients are asking the same questions many of you are: What now?  How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…

Maybelline Launches the Maybelline Brave Together Global Cause Program

Maybelline launched the Maybelline Brave Together global cause program to help destigmatize anxiety and depression, provide critical one-on-one support, and help everyone, everywhere bravely take on their world. Around the world, people are living with anxiety and depression. Anxiety affects more than 284 million people. Depression affects more than 264 million. Half of all mental Read more…