Email Best Practices: Loyalty Programs
Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…
Filed under: Email Marketing
How Brands Are Taking a Stand On Social Issues
Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…
Filed under: Breaking News
7 Strategies to Get Your Customers to Join Your Loyalty Program
Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program —generating higher exposure and record level activation rates. Key Strategies to Promote Your Loyalty Program Run Enrollment Drives: Read more…
Filed under: Loyalty Marketing
CRM Success: It’s All About the Strategy
Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…
Filed under: CRM
Tim Hortons Announces New Tims Rewards Program
The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. “Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us Read more…
Filed under: Loyalty Marketing
Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program
Hospitality group Millennium Hotels & Resorts, announced the launch of its new My Millennium Guest Reward Program. Millennium Hotels & Resorts has considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards has been added to the Read more…
Filed under: Loyalty Marketing
Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program
MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help Read more…
Filed under: Loyalty Marketing
18 Pinterest for Business Marketing Tips
Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…
Filed under: Social Media Marketing
Facebook For Business Marketing Tips
22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…
Filed under: Facebook
Caesars Updates Player Rewards Program
Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…
Filed under: Loyalty Marketing, LoyaltyBlog