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2021 Digital Marketing Benchmarks

At Customer Insight Group, many of our clients are asking the same questions many of you are: What now?  How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…

Maybelline Launches the Maybelline Brave Together Global Cause Program

Maybelline launched the Maybelline Brave Together global cause program to help destigmatize anxiety and depression, provide critical one-on-one support, and help everyone, everywhere bravely take on their world. Around the world, people are living with anxiety and depression. Anxiety affects more than 284 million people. Depression affects more than 264 million. Half of all mental Read more…

BMO Harris Bank Rolls Out Savings Rewards Program

BMO Harris Bank launched a new Savings Rewards program for consumers and small businesses across BMO’s U.S. footprint.   The launch of the new loyalty program comes after successful pilots in Indiana and Wisconsin earlier this year. New Bank Rewards Program BMO Savings Rewards helps customers build strong savings habits by rewarding them with a Read more…

Walgreens Announces new myWalgreens Loyalty Program

Walgreens announced their new updated program, myWalgreens, to offer customers extensive new benefits, including the fastest same-day retail pickup offering available today. Walgreen’s customer loyalty program has more than 100 million members. Customers can now shop online and on a fully-redesigned mobile app for health and wellness items, and then pick them up in the Read more…

Buckle Launches Updated Rewards Program

Rewards should be effortless, they’re a bright spot, a little thank you for shopping, and with that in mind, The Buckle, Inc. (“Buckle”) simplified the process. Buckle’s newly updated rewards program, Buckle Rewards, launched October 19, allowing guests to earn, track, and redeem points through one platform, in real-time. “Buckle Rewards empowers the guest and truly is ‘rewards Read more…

Claire’s Debuts New Loyalty Program

Claire’s Stores Inc., a leading retailer of fun, fashionable jewelry, and accessories, operates through its stores under two brand names: Claire’s® and Icing®. Claire’s Stores operates fully owned and concession stores in 17 countries throughout North America and Europe. The company announced the launch of its new loyalty program, Claire’s Rewards. Claire’s Rewards Benefits Earn 1 point for every $1 spent, Read more…

How Do You Define Customer Loyalty?

Loyalty is a concept we use in our lives to determine our relationships’ strength. In business, loyalty relates to the relationship between the organization and the customer base. Loyalty is more than how much the customer likes a brand. Instead, it is a concept which businesses can use to increase profitability and gain more customers Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty Read more…

Overcome Poor Loyalty Program Performance

  We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs, and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, Read more…

The Maldives is the World’s First Country to Offer a Traveler Loyalty Program

The Maldives plans on launching a loyalty rewards program come December to boost tourism, which has suffered under the COVID-19 pandemic. The Maldives Border Miles loyalty program will reward visitors’ points for every border crossing, which will earn them perks and benefits. The perks tourist will receive have not been announced. The program is a Read more…