Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Email Best Practices: Loyalty Programs

Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…

How Brands Are Taking a Stand On Social Issues

Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…

Tim Hortons Announces New Tims Rewards Program

The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. “Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us Read more…

Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program

Hospitality group Millennium Hotels & Resorts, announced the launch of its new My Millennium Guest Reward Program. Millennium Hotels & Resorts has considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards has been added to the Read more…

Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program

MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help Read more…

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

Caesars Updates Player Rewards Program

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…

Penn State East Coast Subs Announces New Loyalty App

Penn Station East Coast Subs, a quick service restaurant known for its grilled, made-to-order sub sandwiches, has updated its mobile app, changing the loyalty program from a “surprise and delight” model to a rewards bank. Related Article: 6 Quick Tips to Increase Loyalty Program Participation In the new loyalty program, customers will receive one lemon Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Key Strategies to Promote Your Loyalty Program Run Enrollment Drives: Read more…