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Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program

Hospitality group Millennium Hotels & Resorts, announced the launch of its new My Millennium Guest Reward Program. Millennium Hotels & Resorts has considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards has been added to the Read more…

Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program

MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help Read more…

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

Caesars Updates Player Rewards Program

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…

Penn State East Coast Subs Announces New Loyalty App

Penn Station East Coast Subs, a quick service restaurant known for its grilled, made-to-order sub sandwiches, has updated its mobile app, changing the loyalty program from a “surprise and delight” model to a rewards bank. Related Article: 6 Quick Tips to Increase Loyalty Program Participation In the new loyalty program, customers will receive one lemon Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Key Strategies to Promote Your Loyalty Program Run Enrollment Drives: Read more…

Bebe Announces New Online Store and Loyalty Program

Bebe® unveiled its the new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com website. In 2017, bebe closed all of its brick-and-mortar stores to focus solely on offering its products online.  Related Article: Nordstrom Announces New Loyalty Program The rollout of the new online shopping experience is the latest move in its evolving e-commerce strategy, focused on Read more…

TravelCenters of America Updates Drivers Loyalty Program —UltraONE

TravelCenters of America LLC, operator of the TA®, TA Express and Petro Stopping Centers® brands has unveiled a new, improved UltraONE® loyalty program. The revamped loyalty program gives new benefits and increased flexibility to TravelCenters’ most loyal customers with two ways to earn more rewards. Related Article: Time to Shine: Revamping Your Loyalty Program “We’re Read more…

CRM Success: It’s All About the Strategy

Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…