How to Measure Customer Loyalty
10 Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies want to know what is working and what is not, here are the top 10 Read more…
Filed under: Loyalty Marketing
Subaru Ranks Highest Overall and Lexus Ranks Highest among Luxury Brands
If a vehicle owner is loyal to a specific brand, it’s becoming more difficult for another brand to woo them away when it’s time to buy a new vehicle, according to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. “There are many factors that contribute to brand loyalty, ranging from the experience a customer Read more…
Filed under: Brand Loyalty, LoyaltyBlog
7-Eleven Pilots Fuel Loyalty with Contactless Payment and Voice Command
Consumers are back in their cars, venturing out, and (unfortunately) embarking on those long commutes to work. To help fuel their car with the most value, 7-Eleven, Inc. is now piloting Fuel Loyalty in participating 7-Eleven® stores in North and South Orlando Florida, North Texas, and Woodbridge, Virginia. The Fuel Loyalty program is designed to provide contactless payment options to Read more…
Filed under: Loyalty Marketing
Klarna Launches Buy Now, Pay Later Shopper Loyalty Program
Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…
Filed under: Loyalty Marketing
8 Tips to Reduce Your Loyalty’s Programs Breakage Rate
Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…
Filed under: Loyalty Marketing, LoyaltyBlog
Loyalty Program Breakage: Health Measure of Program
If your business has a loyalty program, the whole reason behind it is to keep customers returning for your goods and services. As a business, your loyalty program is all about recognizing and rewarding your customers to achieve business goals like driving the repeat purchase rate, increasing average order value, and frequency of purchase. For Read more…
Filed under: Brand Loyalty
6 Quick Tips to Increase Loyalty Program Participation
Loyalty programs are an excellent tool for retaining customers and getting new customers. The problem is that many of those customers lie dormant and do not participate in the loyalty programs once they enroll. One of the goals of implementing the loyalty rewards program is increasing sales. If that’s not happening, then your business is Read more…
Filed under: Loyalty Marketing
7 Strategies to Get Your Customers to Join Your Loyalty Program
Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program —generating higher exposure and record level activation rates. Run enrollment drives Give new members a welcome gift Cross-promote Read more…
Filed under: Loyalty Marketing
6 Tips to Improve Your Email Marketing Performance
If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…
Filed under: Email Marketing
How to Improve Loyalty Program Redemption Rates
How to Improve Your Average Loyalty Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there, and some have higher redemption rates than others. When you offer points, it’s essential to look at your redemption rate to see if the program is compelling and your members are actively Read more…
Filed under: Loyalty Marketing