Customer Insight Group Loyalty Blog

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Safeway’s New “Just For U” Program Drives Customer Loyalty Through Internet and Mobile

Matt Windemuller: Before the “Just For You” program, Safeway’s ability to drive customer loyalty was pretty mediocre. Previously, Safeway was only able to drive customer loyalty through the Safeway Club Card, which allows the consumer to use the card (or associated phone number) to obtain special offers seen in the store throughout the isles. The Read more…