Customer Insight Group Loyalty Blog

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What Starbucks Can Teach You About Location-based Marketing

Many companies have the issue of reaching the correct audience intended for their message. However, Starbucks has joined forces with the mobile network O2 and has come up with a way to target exactly who they want at the ideal time. With this new idea, customers can opt-in to receive discounts and coupons to Starbucks Read more…