Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Measuring ROI: The Social Media Problem

How to Measure Social Media ROI Return on Investment is an important term to business people. It tells them if they are making good investments…ROI can be a little more difficult to understand in social media. There is a lot of skepticism toward measuring the ROI of social media because of the difficulty in analyzing Read more…