Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Social CRM a New Approach to CRM

The concept of the social CRM has arrived to say the least. Almost every brand, emerging or established is now on Facebook fishing for ‘likes’. More personal than the mobile phone today, social media encompasses markets across hemispheres and is therefore one of the most effective tools for CRM today. Regardless of the giant leaps Read more…

A New Approach to Online Customer Loyalty

Two companies are joining forces and changing they way that most of us thing about online customer loyalty. If you are like me, you have not heard about Bazaarvoice or Badgville, but the firms that these two companies serve are nothing short of everyday recognizable brands – Samsung, NBC, Interscope Records, Deloitte Digital, Best Buy, Read more…