Lessons From Ford’s Brilliant Social Media Campaign
Posted on April 27, 2011 by johnsonkellyc
Back in 2009, Ford launched a new social media campaign to promote the launch of the new Ford Fiesta in the American market. Originally sold only in Europe, the sub-compact is aimed at young drivers, and comes with a <$20,000 price tag and 40mpg on the highway. For advertising, Ford went digital. It decided to Read more…
Filed under: Social Media Marketing