Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

HIGH FIVE! Share-Worthy Content

The team at Customer Insight Group spends much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on Read more…

Uncovering the Facebook Factor

With over 800 million active users, Facebook has firmly entrenched itself as a social media powerhouse. So it’s no surprise that brands are trying to dissect, quantify and measure how Facebook can unlock valuable customer components, likeloyalty and share of wallet. A recent report from Forrester Research* took four prominent brands — Best Buy, Coca-Cola, Read more…

HIGH FIVE! Our Favorite Top 5 Facebook Cover Photos

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…

What’s New on the Menu? Social Media and Restaurants

Social Media and Restaurants Every industry niche has its own challenges and the multitude of dining establishments out there vying for market share are no different, especially when it comes to social media. We aim our eagle eye at the restaurant industry, from the corner diner to national franchises, and serve up our take on Read more…

General Mills Pitches Product Via Pinterest

General Mills Pitches Fiber One Chewy Bars on Social Media Today’s marketers are finding new ways to reach consumers through social media. As evidence, just look at what General Mills is doing to pitch its Fiber One Chewy bars. The bars are aimed at children, so reaching that mom target audience is important. With Pinterest reaching Read more…

Which Retail Brands Top Twitter?

Brands Using Twitter For Marketing Twitter Marketing Statistics that caught our eye. What do these numbers mean to you? Look Which Retail Brands Top Twitter Converse has the most fans, but not the most customers talking about them. The question is how can Converse engage more with it’s growing fan base. After all, its not a Read more…

Nielsen Spotlights Three Consumer Groups

> Which consumer groups do you have in your sights? These recent statistics from Nielsen caught our eye and piqued our interest. What do these numbers mean to you? Boomers are a growing sweet spot Baby boomers, Americans born between 1946 and 1964, are approaching the 100 million mark and are rapidly growing out of Read more…

Neiman Marcus Uses App to Promote One-On-One Experience

In the retailer’s quest for quality customer engagement and a one-on-one relationship, Neiman Marcus may be on to something with their NM Service app. Last we heard, they were testing it their Austin, Dallas-North Park, San Francisco and Palo Alto stores. The app promises a new level of personal shopping for customers. NM Service allows Read more…

Ford Launches “Random Acts of Fusion”

Ford is no stranger to social media campaigns. Their past initiatives have included “Fiesta Movement” and “Escape Routes.” And now they are gearing up for “Random Acts of Fusion,” a new social-focused campaign aimed at promoting its new 2013 Fusion, the third-generation of the vehicle. “Random Acts of Fusion” features TV host and producer Ryan Read more…

Facebook & Twitter: Consumers’ New News?

These recent statistics caught our eye. What do these numbers mean to you? Looks like Facebook and Twitter are quickly becoming adopted by consumers as a place to get news, and we’re not talking about news about their friends and family, we mean news like…world and local news and events. According to a report from Read more…