Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

How Nonprofits Can Utilize Social Media To Do Good

Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…

HIGH FIVE: Top Tumblr Blogs

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…

Introducing: The All-New Facebook Pocket Guide

The social media experts at Customer Insight Group have made it easy for you to wield the power of Facebook in your favor. With the latest release of itsFacebook Pocket Guide, readers will gain instant knowledge and insight into how to take advantage of the many facets of Facebook. Inside you’ll find: Real-life examples of best practices Read more…

The Next Big Thing: Omni-Channel Marketing

Just when you thought you were getting a handle on social media, an all-new, holistic marketing trend is about to rock your world. Say hello to omni-channel marketing. You probably already understand the basic concept of multi-channel marketing. Now, just think of omni-channel marketing as upgrading your multi-channel customer experience so that the channels blur Read more…

Are You Ready to “Up Your Digital Game”?

Who doesn’t want to improve upon their digital strategy and execution? Pretty much every marketer out there would like to say that they’ve raised their own bar. Sallie Burnett, President of Customer Insight Group, understands that feeling all too well, which is why she recently shared her expertise and insight at the first Digital Marketing Read more…

Sallie Burnett Shares Keys to Social Media Success

Sallie Burnett is no stranger to the intricate dynamics that turn a customer into a fan, and a fan into a loyal advocate. “It’s time to start leveraging social media to turn users into customers,” explains Burnett. “Social media is a constantly evolving channel that can make a significant difference in driving results for businesses Read more…

HIGH FIVE: Using Photos Effectively in Social Media

We spend much of our days always on the lookout for inspiration. So, we’ve created this standing feature to give out a High Five to our top 5 favorite “whatevers”. This week: Five Brands Using Photos Well in Social Media It’s often the case that when marketers think of content, they think of words. Content Read more…

HIGH FIVE: Top Pinterest Brand Boards

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…

BY THE NUMBERS: Eye-Opening Social Media Stats

Social Media Marketing Stats We came across these recent social media statistics in a posting on Shareaholic. What do these numbers mean to you? Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media) People are most likely to engage with branded content on social media that contains pictures Read more…

HIGH FIVE: Facebook Campaigns of Note

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. Read more…