Delivering Online Customer Experience Across Customer Touch Points
Posted on October 18, 2010 by jefftay_sg
I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience, the Read more…
Filed under: CRM, Customer Experience Management, Internet Marketing, Marketing Trends, Social Media Marketing