Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Geolocation: The Emerging eMarketing Tool for 2011

One tool of digital marketing that has seemingly taken longer to grow than other marketing technologies is that of geolocation, or location based services. While the technology and general concept were available as early as 2008, the popularity of “checking in” has not yet caught fire with the everyday consumer. Location based services (LBS) allow Read more…