
Geolocation: The Emerging eMarketing Tool for 2011
Posted on September 26, 2011 by erin.dietrich
One digital marketing tool that has seemingly taken longer to grow than other marketing technologies is geolocation or location-based services. While the technology and general concept were available as early as 2008, the popularity of “checking in” has not yet caught fire with the everyday consumer. Location-based services (LBS) allow a consumer to check in Read more…
Filed under: Mobile Marketing