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Loblaws Rolls Out Fee Based Loyalty Program

Loblaw is taking a page from e-commerce giant Amazon and club store Costco’s playbooks with its new $99 a year subscription loyalty program, PC Insiders. Which is a reimagined and revamped version of its loyalty program President’s Choice, and offers its members some exclusive convenience and value offers across many of the companies brands, brick Read more…

Papa John Overhauls Loyalty Program

Papa Johns is entering a new generation of loyalty program overhauling its prior program with all new  Papa Rewards program that rewards points five times faster than before. Points earned turn into the gold standard of pizza rewards currency: Papa Dough, which can be redeemed towards anything on the menu – pizzas, sides, deserts and Read more…

Uber Announces Frequent Rider Loyalty Program

The free loyalty program offers a number of special benefits to loyal customers and features four membership levels: Blue, Gold, Platinum and Diamond. If you use Uber frequently, you’ll soon be rewarded for your rides. The rideshare company is rolling out a new tiered rewards program that allows customers to earn every time they use Read more…

Top Nonprofits on Facebook & What They Are Doing

Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits,  Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…

Top Nonprofits on Instagram & What They are Doing Right

How Charities are Using Instagram A picture speaks a thousand words, Instagram gives nonprofits the opportunity to speak the worth of millions of words.  Every time organizations post it makes a lasting statement, So, who is doing it right? How can this process be duplicated to ensure organizational success? The best way to outline the Read more…

Facebook for Nonprofits Best Practices

Nonprofit Facebook Page Tips Facebook marketing is a strategic business promotion tactic. With approximately 2 billion monthly active users,  Facebook has a dominant market presence that will benefit nonprofits that want to engage and foster the relationship with both donors and potential donors. Your nonprofit’s presence on Facebook is important, but managing that marketing presence Read more…

Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…

Loyalty Program Rewards go Deeper than Dollars

What Makes the Most Successful Loyalty Programs Work When it comes to loyalty programs, the one size fits all approach doesn’t work. A loyalty program’s structure, reward offering, and communications need to be relevant to your customers to be effective. For example, the type of benefits that are important to Millennial may not be as Read more…

Millennial Research: Factors Driving US Millennials Brand Disloyalty

67 % of millennials changed brands in the last year according to a survey by YouGovnd and supply chain commerce cloud provider GT Nexus. Although this clear lack of brand loyalty among 18-34 year olds is intriguing, the truly stunning finding of this study is the cause of their disloyalty. Factors that Drive Millennials’ Brand Read more…

Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…