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Mobile Loyalty Isn’t Coming, It’s Already Here

customer making contactless mobile purchase

Mobile Loyalty Isn’t Coming, It’s Already Here

Consumers also use their phones at every stage of the buying process, from exploring what is available to using coupons, purchasing a product, and then continuing to engage with the company. Mobile technology offers unique opportunities to both retailers and customers to instantly add points and redeem personalized, location-based rewards. This, in turn, drives engagement and increased loyalty.