Is It Time To Add Gamification To Your Loyalty Strategy?

Is It Time To Add Gamification To Your Loyalty Strategy?

Companies can use gamification marketing to drive engagement, which is key to loyalty. In a recent study, nearly one-third of all participants and 40% of millennials say there should be games with loyalty programs. One advantage of using games to drive loyalty is that gamers are more likely to be active on social media. This means they can spread the word about their fun and engagement with others.

Filed under: