• Category

    Category

How Brands Are Tackling Social Issues

brands are tackling social issues

How Brands Are Tackling Social Issues

As a loyalty trend, we see a rise in brands recognizing the value of engaging belief-driven buyers, both inside their loyalty programs and beyond. There are essentially two types of social good campaigns. Some use the message itself to promote their products or services, while others focus on driving awareness for the message. Brands need to speak up about issues that matter to the company and customers.