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Expand Your Marketing Strategy Beyond Social Media

As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, one of the most significant changes marketers have seen is how consumers research products and brands. The Digital 2020 July Global Statshot report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…

How Nonprofits Can Utilize Social Media To Do Good

Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…

How To Create A Social Media Channel Strategy

What is a Social Media Channel? A social media channel is an individual social media network that can be used for communication, interaction, content-sharing and collaboration. Brian Solis’ Conversation Prism gives you a visual map of the current social media landscape. It highlights the dominant and promising social networks and organizes them by how they’re Read more…

What is the Best Social Media for Business?

What are the Best Social Media Channels for Your Business? Like most marketers, you’re facing the challenge of squeezed advertising and marketing budgets and limited manpower. While you face these challenges in many areas of your business on a regular basis, many people with entrepreneurial dreams wonder what is the best social media site for Read more…

What is a Social Media Marketing Campaign?

Definition of Social Media Campaign What is a social media campaign? A social media campaign is the use of one or more social networks to promote your business to achieve measurable results. Social media campaigns should be targeted to a specific audience with SMART objectives (specific, measurable, achievable, realistic, and timely. Social Media Campaign Goals There Read more…