Study: Top 10 Retail Loyalty Programs for Millennials
A PunchTab study reveals the shopping patterns and loyalty program usage of millennials. The report surveyed more than 1,200 Millennials and ranked the top 10 fashion and accessories programs among men and women of that generation. The study shows 63% of millennials would join a consumer loyalty program if given incentives and 51% prefer store Read more…
Tracking down fraud in retail loyalty programs
A new retail trend: Companies offering customer incentives are increasingly devoting resources to discover internal fraud in the way loyalty rewards are distributed. The result of suchaggressive detective work: Fairer, more profitable affinity programs. A company’s loss prevention department can reap great rewards by closely monitoring the integrity, goals, objectives and incentives of loyalty programs, Read more…
A Recession-Era Shift in Retail Loyalty
In this post recession-era, one thing can be sure: maintaining consumer loyalty is not a simple task. Colloquy recently conducted its 2010 Retail Loyalty Index of 3,500 U.S. consumer respondents in four retail categories: grocery, personal care, department store, and mass merchant. This year’s index reveals a profound change in consumer behaviors. Low prices have Read more…
Retailers Make the Switch to Multi-tender Loyalty Programs
Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…
Retail Trend: Multi Tender Loyalty Programs
Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…
The Buzz: Retail Trends, When Flirting Increases Loyalty
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. Customers flirting with a competing brand is little reason to worry, according to Harvard Business School research. Often it will make them even more fiercely loyal to you. So skip the discounts and other short-term loyalty gimmicks, and let Read more…
Retailers Primarily Use Mobile to Drive Loyalty, NOT Sales
Retailers Use Mobile to Build Brand Loyalty A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon say they are using mobile primarily to increase customer loyalty or provide a more personalized experience for customers. Read more…
Loyalty Cards: Why Retailers Track Your Every Purchase
What supermarkets really want to know are those things that are specific to each shopper who walks through their doors. Because that is how they can make more money. This is where loyalty programs come in. While they are dressed up as consumer-friendly clubs that help people to save money, the aim is to gather Read more…
How To Salvage Customer Loyalty in 2022
The marketplace has changed. Consumer preferences, purchase behavior, and expectations have changed dramatically. In this post-pandemic marketplace, marketers need to evolve their loyalty program and broader loyalty strategy to meet the new needs of the post-pandemic consumer. The following are ten strategies you can use to improve the customer experience and increase customer loyalty. These Read more…