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Tracking down fraud in retail loyalty programs

A new retail trend: Companies offering customer incentives are increasingly devoting resources to discover internal fraud in the way loyalty rewards are distributed. The result of suchaggressive detective work: Fairer, more profitable affinity programs. A company’s loss prevention department can reap great rewards by closely monitoring the integrity, goals, objectives and incentives of loyalty programs, Read more…

A Recession-Era Shift in Retail Loyalty

In this post recession-era, one thing can be sure: maintaining consumer loyalty is not a simple task. Colloquy recently conducted its 2010 Retail Loyalty Index of 3,500 U.S. consumer respondents in four retail categories: grocery, personal care, department store, and mass merchant. This year’s index reveals a profound change in consumer behaviors. Low prices have Read more…

Retailers Make the Switch to Multi-tender Loyalty Programs

Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…

Retail Trend: Multi Tender Loyalty Programs

Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…

The Buzz: Retail Trends, When Flirting Increases Loyalty

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. Customers flirting with a competing brand is little reason to worry, according to Harvard Business School research. Often it will make them even more fiercely loyal to you. So skip the discounts and other short-term loyalty gimmicks, and let Read more…

Retailers Primarily Use Mobile to Drive Loyalty, NOT Sales

Retailers Use Mobile to Build Brand Loyalty A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon say they are using mobile primarily to increase customer loyalty or provide a more personalized experience for customers. Read more…

Walgreens Announces new myWalgreens Loyalty Program

Walgreens announced their new updated program, myWalgreens, to offer customers extensive new benefits, including the fastest same-day retail pickup offering available today. Walgreen’s customer loyalty program has more than 100 million members. Customers can now shop online and on a fully-redesigned mobile app for health and wellness items, and then pick them up in the Read more…