Taco Mode: Option for Lyft Passengers on Mobile App
Add a Taco Bell Stop to Your Lyft Ride Taco Bell and Lyft recently announced their test of “Taco Mode,” which certain users can choose on the mobile app from 9 p.m. to 2 a.m. on Thursday nights through Saturday nights over the next two weeks. When customers choose Taco Mode rather than Line, Lyft, Read more…
Mobile Wallet Marketing
Consumers Use of Mobile Wallets Increases and They Want to Use Them More A recent report reveals that in the last three months, 67 % of millennials have used mobile wallets compared to 51 % of respondents who are 35 to 54 years old. Consumers want to communicate with brands about sales, offers, coupons, and Read more…
Kohl’s Pay – Mobile Payment App
Kohl’s Pay Lets You Pay For Purchases with Kohl’s Charge Card from a Mobile Device Kohl’s has a big vision in play as it rolls out its mobile payments platform — and that vision sees payments as part of a larger picture in creating customer convenience. The program integrates the Kohl’s Charge private label credit Read more…
Retailers Leveraging Mobile Technology to Drive Sales
Mobile App Programs Help Retailers Enhance Customer Experience, Boost Loyalty and Drive Sales Armed with mobile devices, store associates and managers can meet the needs of consumers and generate more sales revenue and engaging customers. According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from Read more…
2016: The Year for Mobile Sales Growth
Mobile Commerce is Becoming a Bigger Part of E-Commerce Overall 2016 predictions by Forrester Research estimate mobile-based purchases to exceed $142 billion in the US. The mobile market is estimated to represent 40 percent of all online purchases in the US. Other mobile forecasts anticipate a 30 percent cross channel component in US consumer purchases, Read more…