Customer Insight Group Loyalty Blog

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Basic Overview of How Facebook Advertising Works

A successful digital marketing strategy requires the use of multiple advertising platforms, including Facebook. Effective marketing through Facebook takes time to master completely, but a good foundation can help you create early success. If you’re ready to start your Facebook advertising education, you’ve come to the right place. Let’s review the basics. Understand What Types Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

Top Nonprofits on Facebook & What They Are Doing

Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits,  Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…

Facebook for Nonprofits Best Practices

Nonprofit Facebook Page Tips Facebook marketing is a strategic business promotion tactic. With approximately 2 billion monthly active users,  Facebook has a dominant market presence that will benefit nonprofits that want to engage and foster the relationship with both donors and potential donors. Your nonprofit’s presence on Facebook is important, but managing that marketing presence Read more…