6 Content Marketing Tips to Improve Results
What is Content Marketing? Before discussing the basics of successful content marketing, I want to define precisely what we are talking about so we have a common starting point. So what is content marketing? The Content Marketing Institute defines content marketing as: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent Read more…
6 Content Marketing Benefits
How Content Marketing Benefits Your Business As the business world begins to focus more on eCommerce, integrating content marketing into strategy becomes a large topic of conversation amongst entrepreneurs. This method of acquiring customers is a relatively recent phenomenon dating back to 1998. Since then, the strategy has become central to many marketing strategies. An Read more…
Report: Content Marketing Success
What Companies Are Doing to Achieve Content Marketing Success A new report, The 2016 State of Content Marketing from Ascend2 reveals that the lack of an effective content marketing strategy and the resources required to create compelling content are often caused by the third most significant barrier to success – budget constraints. Lead Generation and Read more…
Profitable Content Marketing Trends Continuing Into 2016
Content’s Influence on Brand Promotion Strategies Looking back at 2015, this was the year in online marketing when content came to the forefront. Brands that continued to broaden their social media marketing efforts continued reaping the fruits of their efforts as measured in terms of customer loyalty, higher conversion rates, and higher website visitor retention Read more…
Why Content Marketing is Still Relevant in 2015
Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or something similar is probably not the best strategy for most businesses. But with the power of the internet, especially the ability to easily Read more…
Content Marketing Stats to Justify Your Efforts
We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond. Content Marketing Stats You Need to Know about Customers and Content Because 61% of consumers say they feel better about a company that delivers Read more…