It’s time to harness the power of social media.

When the topic turns to social media, we can’t help but get all excited. After all, social media is an outstanding tool of customer engagement, and engaging, keeping and growing your customer relationships is what we’re passionate about. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy. Your days of being afraid of social media are over. It’s time to use it to your advantage.

Part III: What Today’s Marketers Must Know to Maximize Results of Social Media

Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?

Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This webinar takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Join Customer Insight Group experts as they share the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments. Key takeaways for your 2012 social media marketing include:

  • Clearly define what successful social media in business looks like and quantify your key performance indicators.
  • Discover how to use your social media initiatives as a competitive differentiator in 2012.
  • Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
  • Deliver relevant content at the optimal time.
  • Accurately track the reach and results of your social marketing efforts.

No matter what your skill level is, there’s plenty in this presentation, What Today’s Marketers Must Know to Maximize Results of Social Media to help you improve your social presence.