Make this the year you harness the power of social media

When the topic turns to social media, we can’t help but get all excited. After all, social media is an outstanding tool of customer engagement, and engaging, keeping and growing your customer relationships is what we’re passionate about. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy. Your days of being afraid of social media are over. Social media in business — it’s time to use it to your advantage.

Part I: Social Media Outlook

As the social media landscape continues to evolve, it’s crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This webinar takes an in-depth look at the latest social media trends to help you:

  • Distinguish between hype and reality when it comes to using social media tools to promote your brand and products.
  • Recognize the impact of social media on the consumer and their purchasing behavior.
  • Understand how marketers use social media tactics and establish benchmarks for emerging tactics.
  • Get advice and best practices from social media pros

View the slides from this social media webinar.