white papers

Customer Insight Group's white papers are reliable information resources designed to better educate top-level executives and marketers. As industry leaders in customer-based marketing, Customer Insight Group's expert strategists analyze the marketplace determining the trends every marketer should understand to improve their return on investment, build brand equity, increase customer conversion rates and foster long-term profitable customer relationships. Customer Insight Group will publish additional white papers from time to time, so please visit regularly.

Customer Centricity: Beyond the Theory


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The customer-centric theory may, at first blush, seem a backwards approach to profitability. The focus is not on the customer's wallet, but the customer himself. Learn how successful businesses have increased share of wallet and generated fiscal growth by putting the individual customer's needs before the company's.

Customer Knowledge as the Wellspring of Innovation


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The Marketing Trust Study, conducted by Yankelovich Partners, revealed that consumer resistance to marketing and advertising has reached an all-time high. Discover strategies to break through customer resistance by acquiring deeper customer knowledge, delivering relevant messages and creating a unique customer experience.

Does Loyalty Really Exist?


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 Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships.

Loyalty Quest: Understanding What Customers Want


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Develop insight into leveraging customer data to target and acquire more profitable customers, keep them coming back and even increase the amount of money they spend with your company. Uncover strategies to earn customer devotion by anticipating and exceeding its customer expectations.

Loyaly Report


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Delivering on the one-to-one promise is not a one-time exercise. It's an ongoing pursuit that is continuously measured and refined. Learn the ten critical success factors to cultivating profitable customer relationships. We share these with you as key benchmarks to any successful loyalty marketing program.

Improving Your Odds of CRM Success


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Success with CRM initiatives remains elusive for many. A June 2007 study conducted by Forrester Research found that less than 50 percent of the executives surveyed were satisfied with their CRM results. Compare your CRM approach with this list of five best practices to uncover weak points and uncover opportunities to improve the odds of your CRM success.

Loyalty Program: Time for a Refresh


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It seems that everybody has a loyalty program these days. Some were created years ago and don't look a day older than the day they were rolled out. Others have undergone dramatic facelifts. So how do you know when the time is right to make some changes?