Part I: Social Media Outlook 2012

As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This recorded webinar takes an in-depth look at the latest social media trends to help you engage, keep and grow profitable customer relationships.

Part II: First Things First: Executive Buy-in and Key Tactics for Social Media Success

You know that social media marketing should be an integral part of your marketing strategy. But leaping over that first hurdle of getting executive buy-off can be a stretch. This webinar is for them — and you. We’ll give you the facts you need to overcome executives concerns about integrating social media and the six steps you can take to harness the power of social media to engage your customers, build customer loyalty and reap profits.

Part III: What Today’s Marketers Must Know to Maximize Results of Social Media

Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This webinar takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Join Customer Insight Group experts as they share the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.