Contact Information: Mary Shaw 303.422.9758

Customer Insight Group, Inc.

Mary.Shaw@customerinsightgroup.com

The Tender Filet Looks Ahead to 2012 With Customer Insight Group

Denver (October 28, 2011)  — Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customers relationships, is pleased to announce the addition of The Tender Filet to its client roster.

With an eye toward 2012, The Tender Filet plans to utilized Customer Insight Group's team of loyalty experts and their extensive expertise to create customer engagement strategies that expand the pool of profitable customers and leverages the potential of every customer touchpoint. "We are always excited to bring our experience in helping companies leverage customer insight to articulate a differentiated value proposition and develop a strategic communications plan that is relevant to today’s consumers. We know how driving customer loyalty can make all the difference in bottom line profitability, especially in today's challenging economy and highly competitive marketplace," explains Sallie Burnett, President of Customer Insight Group.

ABOUT TENDER FILET

The Tender Filet by Swiss Colony has been making fine dining affordable for families since 1989. With an exceptional selection of restaurant quality, premium, aged steaks, smoked meats, seafood, poultry and desserts, Tender Filet makes it easy to celebrate a special occasion or just make everyday more delicious right at home. For more information, visit www.tenderfilet.com.

ABOUT CUSTOMER INSIGHT GROUP, INC.

Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.