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Starbucks Mobile Pay and Customer Loyalty Pays Off

Starbucks Mobile Pay Technology Takes Rewards Program to Gold Level Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and their loyalty program as a way to help insulate Starbucks from the Read more…

Starbucks Announces Prepaid Visa Card to Enhance its Loyalty Program

In February when Starbucks announced the changes to their loyalty program that will reward people based on how much they spend rather than how often they visit the cafe, some regulars customers were upset. Customers who used to get a free coffee or snack after 12 visits, even if they spent less than $2 each Read more…

Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option Read more…

Starbucks: Loyalty Program Misfire

Starbucks is a firm with brilliant marketing… they have built an amazing global brand. They understand sensory branding and have tailored their store aroma for maximum benefit. Their rewards program, which features an “elite” level, the Starbucks Gold Card, goes far beyond the typical coffee shop punch card. Instead of merely handing out free coffee in Read more…