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Starbucks Announces Prepaid Visa Card to Enhance its Loyalty Program

In February when Starbucks announced the changes to their loyalty program that will reward people based on how much they spend rather than how often they visit the cafe, some regulars customers were upset. Customers who used to get a free coffee or snack after 12 visits, even if they spent less than $2 each Read more…

Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option Read more…

Loyalty Program Attributed to Starbucks Sales Success

Starbucks Loyalty Program Last week Starbucks reported a 6% sales increase for the second quarter of 2014. Company executives attributed part of that success to the My Starbucks. Adam Brotman, Starbucks Chief Digital Officer, indicates that the Starbucks Card is helping drive up incremental revenue at its core business through personalized offers and more relevant Read more…